Your favorite team is adjusting. Some are better than others. Some have more money to get players than others. The NCAA is not doing anything because they can't. They lost in court and those who run the business of college football wanted a change and now have a system none of them really want.
There are no rules, at least none that anybody is following about how to pay players or when to contact them. Players lie about offers they claim to have and schools are flat out cutting deals with players using cash boosters threw into a pot- no one cares if there is a real NIL deal.