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The Beautiful Game Plan Podcast episodes
- How Cardiff City FC Builds Lifelong Fans Through Customer Relationship Management
When a football club has as many highs and lows as CCFC, it’s important that their marketing team is able to ride the wave of fan trends to help keep them engaged when a season isn’t going quite right.
This week, we’re joined by James Askey, CCFC’s Head of CRM, Marketing and Insight to discuss the importance of understanding your audience, the challenges of engaging fans in the digital age for match day experiences and Cardiff City’s surprising season.
Follow James:
on LinkedIn: https://uk.linkedin.com/in/james-askey-94262377
Follow Focus Shift Films:
on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/
on LinkedIn: https://linkedin.com/company/focusshiftfilms
34 min - Maximising ROI: Behind Swindon Town FC's Brand Partnership Strategy
Are brand partnerships the future of football? We sat down with James Watts, the (now) Chief Commercial Officer at Swindon Town FC to discuss the club’s lofty plans to establish a global fanbase.
He and Dan also reminisce about classic kits and the power of nostalgia in shaping football clubs’ content strategies.
Follow James:
on Instagram: https://instagram.com/mc.wotsee
on LinkedIn: https://uk.linkedin.com/in/wattsjames
on Twitter/X: https://twitter.com/mcwotsee
Follow Focus Shift Films:
on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/
on LinkedIn: https://linkedin.com/company/focusshiftfilms
33 min - How Wales' World Cup Campaign Generated 2.9B in Media Reach
How does the FAW use football as a unifying force for Welsh identity? We sat down with Rob Dowling, the Head of Content & Engagement for FA Wales and the Welsh national football teams to explore how football unites the Welsh community. From the overlooked grassroots teams to the rise of streaming services, discover the FAW's efforts in driving positive change and amplifying Welsh football beyond traditional platforms.
Watch exclusive documentaries, features, coaching masterclasses and international match highlights for free on RedWall+: faw.cymru/redwallplus
Follow Rob:
on Twitter/X: https://twitter.com/Rob_Dowling
on LinkedIn: https://uk.linkedin.com/in/robdowling
on Instagram: https://instagram.com/robdowling
Follow Focus Shift Films:
on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/
on LinkedIn: https://linkedin.com/company/focusshiftfilms48 min - Nicole Allison: Worcester City Women FC’s Owner & CEO on Empowering Women in Football
What legacy does Worcester City Women FC’s owner and CEO want to build?
Nicole Allison (a wearer of many hats who’s also a Football Consultant, Educator and Talent Manager) joins us to discuss the unique needs of women's football and the long-term investment required for its growth.
Follow Nicole:
on Instagram: instagram.com/nasport_
on Twitter/X: twitter.com/NicoleAllison2
on LinkedIn: uk.linkedin.com/in/nicole-allison-she-her-708b382b
Follow Focus Shift Films:
on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/
on LinkedIn: https://linkedin.com/company/focusshiftfilms38 min - How To Master Emotional Storytelling in Football Advertising
Welcome to the first episode of The Beautiful Game Plan Podcast with your host Daniel J. Harris!
He's a filmmaker, an entrepreneur working across sport and a huge fan of sports content.
This podcast is our chance to meet some amazing people who are doing amazing things in the sports content space, and to share their stories with you in the hope that it inspires ideas!
Ever wondered how Manchester City’s content game is always on point? Or how Adidas always manages to nail their ad campaigns?
Our first guest is Creative Director and lifelong Bradford City fan Julian Gratton to discuss the evolution of sports marketing and the many untapped revenue streams for football clubs, at all levels of the game.
Don’t forget to like, share and follow the podcast so you never miss an upload!
Follow Julian
on LinkedIn: https://uk.linkedin.com/in/juliangratton
Follow Focus Shift Films:
on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/
on LinkedIn: https://linkedin.com/company/focusshiftfilms
44 min
About The Beautiful Game Plan Podcast
From the publisher's feed
The Beautiful Game Plan Podcast discusses content creation and fan engagement in sport. Through talking with experienced sports related professionals our host, Daniel J. Harris, will learn and share stories around creating great content aimed at sports fans, engaging with the audience and commercialising the content.
Daniel J. Harris is a filmmaker and entrepreneur working across sport and sport related products and services.
The Beautiful Game Plan Podcast is produced by Focus Shift Films and sponsored by Welsh Sports Fans.