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The beauty industry is getting bigger and more lucrative, but beauty brand Olay says that with about 80% of beauty products going unused, there’s an ugly side to that growth. Startups in Sweden and Finland hope technology can reduce cosmetic waste by changing the way we shop.
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The beauty industry is getting bigger and more lucrative, but beauty brand Olay says that with about 80% of beauty products going unused, there’s an ugly side to that growth. Startups in Sweden and Finland hope technology can reduce cosmetic waste by changing the way we shop.
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