Aaron Starkman (Managing Partner, Creative at Rethink) opens the fridge door to the iconic Molson Canadian campaign, and shares stories from his podcast It’s Only Fucking Advertising (IOFA).

SEE THE WORK:
The Beer Fridge
The Beer Fridge - Project Indonesia
The Beer Fridge - O Canada
Global Beer Fridge
Lift Off
Rooftop Rink

Created is brought to you by The Advertising & Design Club of Canada (ADCC), hosted by Lyranda Martin-Evans, music and studio care of Grayson Music.

Follow us on Instagram at @theadcc.

Check out our digital Archive - featuring award-winning Canadian creative dating back to 1949.

Got a story on how your campaign was born? Email us at [email protected]

ADCC Created is brought to you by The Advertising & Design Club of Canada, hosted by Lyranda Martin Evans (Fellow Human), with music and studio care of Grayson Music.

Follow us on Instagram @theadcc
Email us at [email protected]