The Beer2Beer Marketing Podcast

You know when you get a new demo request that seems like it came 'out of nowhere'? Well, what exactly have these people been doing before they got on your site and hit that magic button? How do we influence these people?

David Kirkdorffer, Marketing consultant and former VP Marketing at Cygilant sheds some light on the work you need to be doing before people even show up on your website.

I assume you don't pay much attention to branded SERPs. I know I never did. But when you think about it, what people see when they google your company's name is really the 'business card' for your business. Someone who does spend a lot of time thinking about branded SERPs in Jason Barnard, 'the Brand SERP Guy'.

Excited to have Jason join and share his knowledge around branded SERPs, how they work, and why they're so important.

https://jasonbarnard.com/

Special episode this this week! My former boss and B2B marketing agency partner Billy Cina joins me to discuss the difficulties of finding good marketers, experimenting with video, and why marketers are being given every chance to succeed in 2021.

Dan Sanchez is a podcaster's podcaster. And he's in the business of helping B2B companies launch and promote their podcast to drive sales. Yes, your content marketing plan should include a podcast.

Oh you disagree? It's ok - I played devil's advocate for you in this one!

You know those amazing Gong LinkedIn posts? Meet the guy who writes them. Excited to welcome Vince Chan. Marketing Coordinator at Gong for a behind this scenes look at Gong's marketing machine, and his unique career path to get there

Just as I was getting comfortable with **written** content marketing, here comes video.

Fortunately, Sivan Felder, CMO of TwoHeads has been making videos LONG before it was cool. This episode covers:

- When startups should start making videos

- What makes a quality video

- How to make your video content connect with your audience.

https://www.twoheadsil.com/

Creative consultant sounds like a dream job. But how can we bring some of that creative energy to our own jobs?

Jonathan Kahn, creative consultant to multiple unicorns explains his process in this episode

Yes, your B2B emails are bad. Mine are bad too. Are we just doomed to terrible emails filling up our inbox?

Margo Aaron thinks not. Listen to her recommendations for writing emails like a person (you know, the kind people read) and not like a B2B company we all unsubscribe to.

Maya Grossman, marketer, author, and advisor on making yourself an invaluable marketer and employee

Nathan Burke, CMO of Axonius isn't afraid to do the opposite of what all his competitors are doing. When it works, he and his team look like geniuses. And when it doesn’t, well.. They adapt for next time