You know when you get a new demo request that seems like it came 'out of nowhere'? Well, what exactly have these people been doing before they got on your site and hit that magic button? How do we influence these people? 
David Kirkdorffer, Marketing consultant and former VP Marketing at Cygilant sheds some light on the work you need to be doing before people even show up on your website.

You know when you get a new demo request that seems like it came 'out of nowhere'? Well, what exactly have these people been doing before they got on your site and hit that magic button? How do we influence these people? David Kirkdorffer, Marketing consultant and former VP Marketing at Cygilant sheds some light on the work you need to be doing before people even show up on your website.

The Stuff Demo Request Forms are Made of with David Kirkdorffer

I’ve spent the last 3 years in B2B marketing trying to figure out what actually works and what’s just a new buzzword. I’ve bought books, subscribed to courses, and gone to awkward marketing events. I give up. Instead, I’m inviting B2B marketers who are in the proverbial trenches to grab a beer and share their stories from the front lines. My hope is that the promise of free beers will be enough to get them to divulge their secrets. And if they don’t, well, maybe they will after they’ve had a few.

Share The Stuff Demo Request Forms are Made of with David Kirkdorffer

Sign up to save your podcasts

The Stuff Demo Request Forms are Made of with David Kirkdorffer

The Stuff Demo Request Forms are Made of with David Kirkdorffer