We've been in the game for a short time but man have we made some headway and some crazy connections along the way. Feeling like part of the family as we've gotten to meet such cool boxers, promoters and coaches. We're here to stay as we continue creating content to bring boxing back to it's glory and usher in a new stage of content around the sport.
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00:00 Intro
01:14 The Origins
02:46 Taking Action Not Just Talk
04:36 Jake's Tiktok Reachout
08:00 Messing Up On A Shoot
09:15 The Client's Watching
10:15 Film vs News Background
11:58 Getting People Comfortable
14:33 Being Memorable
16:00 Switching Niches
17:02 Getting Experimental
18:04 Representing Boxers As More Than Fighters
21:36 From Business To Sports
26:09 Handling Expectations
26:52 Hesitation On The Niche Shift
29:10 Learning By Necessity
30:30 Master Of One
31:47 Social Media Challenges
35:11 Showing The Product
38:04 Taking Feedback
39:19 The Detailed Edits
40:45 Hype vs Story
46:50 Investing Into The Boxer
48:53 Connections Make You Care
51:58 Becoming Vulnerable
55:37 Telling Your Story Vs Not
57:39 Media Training Camp
60:24 Playing To The Camera
66:24 Ready For The Shoot
69:17 Creative Eye Boxer
70:45 Problem Of Sameness
71:35 You Need To Sell Tickets
74:32 Record vs Followers
75:48 How To Start Building Your Brand
78:25 Any Follower or Post Requirement?
80:04 Building Your Persona
84:40 The Stylizing
87:09 Catering To Event Style
88:03 Favorite and Least Favorite Moments
95:40 The Livestream Mindset
98:43 Pay No Mind
100:48 Until Next Time