Kelly talks with Christie Moorman, SVP of IPSOS SMX to discuss a new global study from IBM iX and IPSOS. The study researches consumers’ evolving expectations of brands to learn if and how brands and belonging intersect.

The Belonging Brief is a series of interviews conducted by Kelly Mooney, Chief Experience Officer, IBM iX, with experts, authors and business leaders on the topic of belonging and why it matters for brands and businesses.

Bobby Jones, co-author of Good is the New Cool, joins Kelly live at SXSW. The two reflect on what it means for brands to fully embrace social responsibility, and how it’s possible to feel an incredible sense of belonging while making a purchase.

Live from SXSW, Kelly Mooney speaks with Austin, TX, Mayor Steve Adler. The two discuss what it means to “Keep Austin Weird,” how a diversity of values and cultures lead to innovation, and what increasing economic segregation means for the city’s future.

Kelly is joined by Doug Ulman, former president and CEO of the Livestrong Foundation and current president and CEO of Pelotonia, the country’s fastest-growing cancer research organization. The two discuss visionary and purpose-driven communities.

Hosted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company

Kelly welcomes eminent consumer psychologist, author, and speaker, Kit Yarrow. They focus on the universal human need for belonging, how individualism correlates to that need, and discuss brands that make their consumers feel valued and appreciated.

Hosted by Kelly Mooney, CEO of Resource/Ammirati, an IBM Company