Renaud and Adrian talk about what a feasibility study for new products is, its benefits, and everything you need to know in order to implement yours. This will really help you to identify potential issues long before you manufacture your product, saving time and money on correcting them later on.

00:00 - Introduction.

02:01 - Many people don't consider doing a feasibility study.

03:11 - The 6 phases of the NPI process for an electro-mechanical product.

15:12 - The role of industrial designers in realizing concepts where the product needs to look good and who else helps you here.

20:10 - What to do in projects where figuring out how to make the product work is paramount. 

23:01 - Using the feasibility study's designs and prototypes for marketing and sales.

24:54 - The 'Just Do It' or 'Go' syndrome is the biggest mistake to avoid.

38:30 - What if a product is rushed into mass production?

44:21 - Tips on how to do your own feasibility study based on how large businesses conduct theirs.

50:26 - Wrapping up.

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