Kashmira Motiwalla, VP of Group Loyalty at Majid Al Futtaim, has over 30 years in customer loyalty. She developed SHARE, a digital-first platform uniting Majid Al Futtaim's ecosystem with a unified currency and helped establish Emirates' Skywards program.Awarded the 2024 Global Loyalty Leaders Award, her work emphasizes customer choice and flexibility, driving significant revenue growth and industry accolades she's here to tell us all about it!