“There's got to be value both ways. And I don't think that's something we should shy away from in the honesty and integrity of operating business.” - Zack Knight

In today’s solo episode, I zero in on a particular note from my conversation with Michelle Taylor Willis. We’ve talked a lot about her business and the strategies she applied throughout her career but one of the things that really stuck out to me was her piece on referrals. I think it’s worth taking a look at this objectively and discussing the benefits of building reciprocity in business.

[00:01 - 01:11] Opening Segment

• If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
• If you haven’t listened to last Monday’s episode, check it out! 
• Head over to myvoicechallenge.com to register for a free podcasting workshop!

[01:12 - 06:40] My Takeaways      

• Creating network equity through introductions
• Monetizing referrals is not necessarily a bad thing
• It’s paying for your time and effort
• It’s a mutual exchange beneficial to both parties
• Consider setting up a referral program

[06:41 - 07:54] Closing Segment

• Closing words and reminders 
• Tune in this Friday for part 2 of my discussion with Michelle where she’ll discuss amazing tactics for you to apply 
• Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

Key Quote: 

“I think it should be a very reciprocal process. If I can't reciprocate with another referral for you and we don't have a good back and forth with focus because maybe you're in an industry where I just simply don't run into your client base, no beef there, right? But you still want something where we can have a mutual exchange.” - Zack Knight

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue on putting out great content just for you! Share this episode and help someone who wants to expand their leadership capacity or click here to listen to our previous episodes.

Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.