In this episode of Inside Track, Kurt Larson and Eric Glass interview Doug Horner, a prominent figure in the automotive industry known for his engaging content creation on social media. Doug shares his journey from being a reluctant social media user to becoming a successful influencer, discussing the challenges he faced, the strategies he employed, and the impact of his content on sales and brand recognition. He emphasizes the importance of transparency in the automotive industry and how his unique approach has resonated with consumers. The conversation also touches on the evolving landscape of social media, particularly the power of TikTok, and offers valuable advice for aspiring content creators.