In this episode, Mark is joined by powerhouse brothers Daniel and Matt Bergjans, who have built a business around listings and sold over 800 homes. Their approach is rooted in trust, transparency, and a pricing strategy that leads sellers to their own conclusions—making them feel ownership over the price from the start.

They share how building rapport before discussing pricing is key. Using live comparable data during appointments, they guide clients through market insights in real time. This not only builds credibility but sets the stage for future pacing—helping clients understand how market feedback will indicate if their price is right.

The duo emphasizes tailoring every part of the listing prep to the client’s goals, whether that’s speed or maximum value. They also explain how to balance positivity with realism, handle staging without overwhelming the seller, and why listings are the foundation of a thriving real estate business.

Whether you’re a new agent or a seasoned pro, this conversation is packed with actionable strategies to win more listings—and keep them.