This One Time in Real Estate...

This One Time in Real Estate...

By Mark GellmanBusinessCareers
Download on the App Store

This One Time in Real Estate... episodes

  • Service vs. Hospitality: The Difference that Builds Forever Relationships

    Service is what you do for your clients. Hospitality is how you make them feel while you're doing it. In this episode, we take a lesson from restaurateur Danny Meyer, founder of Union Square Hospitality Group and Shake Shack, and apply it to real estate, where emotions are running high on both sides of the deal.

    Almost any agent can pull a CMA, order photos, write a contract and open doors. That's service. This episode is about what turns a closed deal into a five-star review and a client for life:

    • Walking sellers through prep room by room instead of handing them a checklist
    • Sitting down with clients to work through a tense inspection report instead of just forwarding it
    • Showing up at closing, and sending pizza the night buyers move in when the fridge is empty
    • Calling two weeks after closing just to check in
    • Why we now call past clients "forever clients," and how hospitality drives half of our business through sphere and referrals

    If you go from transaction to transaction and still have to find new clients every day, this one's for you.

    13 min
  • Don't Guess Your Way Into 2027

    A successful year doesn't happen by accident. It takes a clear vision, intentional planning, and the accountability to turn goals into results.


    In this episode, we explore why business planning is essential for real estate leaders preparing for 2027. From setting realistic individual and team goals to building a stronger agent population, growing revenue, and having the tough conversations that leadership demands, it's all about creating a strategy that works.


    Discover why leaders should support their agents' individual ambitions instead of forcing corporate goals onto them, why accountability is one of the highest forms of leadership, and why recruiting and revenue growth matter more than simply cutting expenses.


    The 2027 real estate market will demand preparation, discipline, transparency, and action. The question is: Are you ready to do the work?

    13 min
  • Being Present: In Business & In Life

    The holidays aren’t a reason to stop working, but they are a reason to be more intentional with your time. In this episode, Mark shares a lesson from the New York Marathon about knowing when to push toward a goal and when to slow down and enjoy the moment.


    For real estate agents, success means staying productive, scheduling your priorities, and continuing to build your business while making time for family and the things that matter most. You don’t have to choose between a successful business and a great life. You just have to be intentional about both.

    17 min
  • Separation Season is Here

    As the market shifts and the holidays approach, most agents slow down, but top producers level up. In this episode, we break down why the fall and winter months are your greatest opportunity to gain market share while 50%+ of your competition takes their foot off the gas.


    We cut through the market noise, economic anxieties, and interest rate chatter to talk about what actually drives consistent success when the market gets tough.


    You'll learn:

    • Today’s Market Shift: Why luxury thrives while mid-tier hesitates, and how to adapt.

    • Ditch the Excuses: How to replace market noise with micro-focused action.

    • 2008 Crash Lessons: Key strategies from building a business in a down market.

    • Out-Hustle the Rest: Unconventional tactics to win expired listings and hidden deals.

    • Family-Life Harmony: Keep your upcoming Q1 pipeline full without sacrificing the holidays.


    Stop blaming the market and start taking intentional action. Tune out the noise, tune into your daily activities, and make this your strongest season yet!

    14 min
  • Stop Chasing People Who Don’t Want to Be With You

    Are you spending critical time and mental energy trying to win over people who are already heading for the exit?


    In this episode, we tackle one of the hardest, most liberating lessons in leadership, sales, and relationships: stop chasing people who don't want to be with you, and start loving the people who do.


    Whether it's agents leaving your team, buyers walking away, or lost seller listings, our natural reaction is often to fight to keep them. But trying to convince people to stay drains your focus from the ones who are actually committed to your journey.


    You'll learn:

    • The Cost of Chasing: Why convincing people to stay fails, and how to gracefully let go.

    • Creating Space for Growth: How losing team members opened the door to top talent and stronger culture.

    • Ending Relationship Scorekeeping: Why counting favors breeds negativity and destroys connection.

    • Protecting Mental Energy: How to reframe loss, avoid tailspins, and focus on what you control.

    Stop redirecting precious energy toward short-term fixes. Tune in to learn how redirecting your focus to the people in your bunker will transform your life, team, and bottom line.

    11 min
  • How to Turn AI Into Your Advantage

    What if AI isn’t happening to you, but for you?


    In this episode, we explore the mindset shift that can change how you see artificial intelligence, especially in real estate and the workplace. Instead of fearing that AI will replace your job, what if you focused on how it can make you more valuable?


    We break down how to use AI to eliminate unnecessary tasks, automate processes, delegate effectively, work more efficiently, and ultimately serve clients better.


    AI isn’t going away. The question is no longer whether you should embrace it, but how you can leverage it to create more value personally and professionally.


    It’s time to stop resisting AI and start asking a better question:

    How can AI work FOR me?

    12 min
  • Get Your Ego Out of the Way

    We are kicking off the new season by tackling a major mental hurdle for content creators and professionals alike: ego.


    Many people stay quiet on social media or avoid starting a podcast because they are afraid of looking foolish, sounding imperfect, or getting low engagement. In this episode, we break down why your ego is holding you back, how to shift your mindset toward unattached consistency, and why sharing your authentic story will always win.


    You'll learn:

    • Imperfect Consistency: Done is better than perfect. Stop waiting for the ideal setup and just put content out.
    • Give, Then Ask: Build trust by providing continuous value before asking for business.
    • Humanize Your Brand: Share personal stories and hobbies to build genuine, relatable connections.
    • Go Deep, Not Wide: Focus your energy on a few key platforms rather than spreading yourself too thin.
    • Stay Authentic: Use your real voice and stories; leave heavy automation behind.


    Imperfect consistency will outperform perfect inconsistency every day.

    12 min
  • Stop Measuring Wins the Wrong Way

    Are you tying your self-worth and happiness to a closing contract, only to feel like the other 320+ days of the year are losses?

    In this episode, we break down the emotional roller coaster of the real estate industry and why traditional milestone-based thinking is a recipe for burnout. If you measure your days strictly by signed deals, market shifts, or uncontrollable factors like interest rates, you are setting yourself up for constant frustration.

    What You'll Learn:

    • The Process Mindset: Why focusing on daily actions creates sustainable long-term success.

    • Beating the Roller Coaster: How consistent pipelines prevent seasonal feast-or-famine slumps.

    • Mastering Controllables: How to stop stressing over interest rates and market shifts.

    • Script Refinement: Practical ways to pivot buyer conversations from rates to monthly budgets.

    When you stop judging those days by the actual result and start focusing on the process, your life will be better. You will be exponentially happier.

    16 min
  • Stop Waiting For The Perfect Rate

    Are you holding off on buying a home because you’re waiting for interest rates to drop? In this episode, we break down why waiting for the “perfect rate” may not be the best strategy for your homeownership goals.

    Agent & Closing Coordinator Brittany Finnegan sits down with William Ward from Soleil Mortgage to discuss today’s changing real estate market, rising interest rates, and what buyers really need to focus on beyond the headlines.

    Together, they explore how to make confident decisions by understanding your budget, payment goals, financing options, and personal situation.

    From mortgage myths and Fed rate updates to creative strategies like seller credits and temporary rate buy-downs, this episode provides valuable insight for anyone thinking about buying a home in today’s market.

    The market may be unpredictable, but your preparation doesn’t have to be. Stop waiting for the perfect rate and start having the right conversations.

    22 min
  • You Can’t Improve What You Don’t Track

    This week we talk about resiliency, accountability, and the importance of measuring what matters. A few unexpected setbacks trying to record this episode serves as a reminder that the easiest thing to do is give up but sometimes you just have to adapt and keep going.


    From there, the conversation shifts to a simple principle: if you don’t measure it, you can’t track it, and if you can’t track it, you can’t course correct. We break down how this applies to real estate activity, finances, business, health, and everyday habits. The numbers give you clarity, accountability, and a way to make intentional changes instead of relying on vague goals or assumptions.


    The takeaway? Rip off the band-aid, look at the numbers, get intentional, and start tracking. Once you know where you are, you can figure out where you need to go next.

    15 min

About This One Time in Real Estate...

From the publisher's feed

Real Estate Agent & Team Leader Mark Gellman recall things he's learned over the years along with memorable events and people he's met along the way.