Jim Andrews led the IEG Events group his entire career.  The annual conference in Chicago was a perennial favorite in the Sponsorship Industry.  His learnings, perspective and forecasting of the future of Sponsorship is invaluable.  Enjoy!

Carl talks with Atlanta Hawks CEO Steve Koonin. Koonin has a long history of buying and selling integrated brand sponsorships and advertising.  His past includes senior leadership roles at Coca Cola and Turner Networks.  In this episode, Steve shares his great experiences, learnings, and wisdom along with his favorite female artist.... Stevie Nicks and Fleetwood Mac.