Over the years, the face of marketing has significantly evolved. From direct to online marketing, one thing remained true—the value of audiences or consumers. In this podcast, Brian Kurtz talks about how his dream of building marketing infomercials for television made him pursue a career in direct response marketing. From his humble beginnings in list management, he specialized in working with buyers to capture their interest.
For Brian, the main takeaway is to continue tracking the progress of your advertisements. Moreover, Brian also discusses why business owners should learn how to prioritize essential things in their work. Lastly, he shares his dreams and goals for his career in the future.
Understanding how running a multimillion dollar business requires an optimal marketing strategy. If you are interested to know more about direct response marketing and the processes of scaling your audiences and tracking your promotions, this episode is for you.
Here are three reasons why you should listen to the full episode: - Discover how Brian’s background in list management helped him venture into both online and direct response marketing.
- Explore essential and informative tips on promotion and generating positive audience response.
- Find out how to be a successful business owner.
Resources - Mailing List Strategies: A Guide to Direct Mail Success by Rose C. Harper
- Advertising Titans!: Insiders Secrets From The Greatest Direct Marketing Entrepreneurs and Copywriting Legends by Dan Lok, et al.
- Breakthrough Advertising by Eugene Schwartz
- The Origin of Illness: Psychological, Physical, Social by Norberto R. Keppe
- The Best Business Podcast: The Godfather of Internet Marketing Shares His Words of Wisdom with Ken McCarthy
- Joe Polish interview with Brian Kurtz: Increase Your Business with Direct Mail
- How Paying for Better Postage Made Me a Better Marketer by Brian Kurtz on Copyblogger
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