What Is Systems Thinking In Business? | Business Operating Systems DOWNLOAD THE WORKBOOK NOW  In our today’s environment laden with complexity and interconnectedness, using systems thinking to identify bottlenecks in the assembly line becomes crucial. Our guest in this insightful conversation is none other than the globally acclaimed systems thinking expert, Dr. John Doe. Armed […]

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How To Improve Sales Skills | Sales Strategy & Sales Skills DOWNLOAD THE WORKBOOK NOW  Sales Strategy: In the dynamic world of business, the art of selling is a paramount skill. As such, this interview probes into the critically relevant subject of sales and how to improve sales skills. Featuring a titan in the field, […]

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What Is A Sales Strategy | Sales Strategy & Sales Skills DOWNLOAD THE WORKBOOK NOW  Ah, sales strategy. The art of convincing people to buy things they didn’t know they needed. It’s like a game of chess, where the customer is the opponent, and the sale is the checkmate. A good strategy involves understanding your […]

Why Business Intelligence Is Important | Business Intelligence This insightful interview features the world-renowned expert on business intelligence is important, Daryl Urbanski. Known for his eloquent and thorough understanding of the subject, Urbanski discusses why business intelligence is important & vital for success in today’s business landscape. Focused on the concept of efficiency, he dives […]

Business Analytics, Principles, Concepts and Applications | What Why How | Business Intelligence DOWNLOAD THE WORKBOOK NOW  Daryl Urbanski, an eminent expert in business intelligence is our esteemed guest for this interview. Known for his groundbreaking work in shaping businesses around the world, Daryl brings a deep understanding of analytics principles, concepts, and its applications. […]

This is 1 of 100 New Videos on this topic & more.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for the research behind it. 

This is 1 of 100 New Videos on this topic & more.

Visit www.BestBusinessCoach.ca for more info.

Or https://www.members.bestbusinesscoach.ca/success-research/ for the research behind it. 

As an entrepreneur, knowing your niche early on is essential to have a clear focus on the road where you're headed. Along the way, you have to identify the most relevant problem, which you must prioritize. Remember, you have to fill a specific gap in the market to draw customers to you naturally. Like any other field, there are processes you must follow and marketing strategies you can use to formulate the most effective solutions for your business problems.

In today’s episode, we’re joined by the master marketing mechanic Chris Goegan. He’s here to discuss how startups and multimillion-dollar companies can break through what’s holding them back and figure out the gaps in their marketing. He also talks about his experiences as an engineer-turned-salesperson and the business lessons he learned from being a long-distance endurance athlete. If you want to improve your business problem-solving skills, make sure you tune in to the episode!

Chris Goegan is a business growth consultant who helps clients grow and scale their businesses using his proprietary methodology called Engineered Marketing. Engineered Marketing is a time-tested and proven way of building the ultimate integrated internet selling machine. Chris has a background as a high-volume manufacturing engineer, sales professional, marketer, and endurance athlete.

• Chris started as a mechanical engineer. He worked at manufacturing plants and Ford Motor Company.
• They sent him to the worst areas of the plant to make it better, and they will fire him if he doesn’t.
• His experience as an engineer taught him to find and prioritize the problem in an area that will give the biggest returns when you fix it.
• Chris would put short-term fixes to test and long-term fixes in place to monitor and analyze things. His experience honed his strategy and problem-solving skills.

• In his experience as an engineer, they have some data that offers a general overview of the problem.
• Then he would start peeling the layers back. Through this, he can see where they're getting the worst efficiencies and understand how each part is made.
• If you keep things upstream, it’s going to help you think about downstream.
• Prioritize the biggest one among multiple problems and work on those first. Then keep going down the list and solve the rest.

• As both an engineer and a marketer, Chris learned that the principles are the same, although the steps are different.
• It doesn’t matter which marketing strategy you have; the principles remain the same for all of them.