The Best Cold Email I Ever Received (And How to Steal His Approach) |Ep 49

If you're like me, you probably receive at least one or two cold emails every day. At least. It either slithers into your inbox or maybe it's the even more dreaded LinkedIn cold email. The one we scan for less than a second before hitting the delete key. According to some tests Yesware ran, they received a 30-50% response rate from cold email. On the other end of the spectrum, Shane Snow from Contently sent 1,000 test emails to executives and received a 1.7% response rate. Suffice to say, results may vary. This got me wondering what makes for the best cold email — the one that evokes a response, and what goes into a terrible email — the ones we ignore every day.