Values-First Marketing

The Best Marketing Strategy For Your Mastermind Group


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Feel like your mastermind isn’t growing even though you are working so hard? This one marketing shift could change everything.

If you’re running a mastermind and feeling like it's not growing as fast as you'd like, you’re in the right place. Finding the best marketing strategy for your mastermind can feel like a challenge with all the different tactics out there. But it doesn't have to be overwhelming. Whether you're experimenting with email marketing, live events, or Instagram stories, the key is figuring out what works best for you, your strengths, and the unique value your mastermind brings.

In this episode, we’ll dive into how you can choose the marketing strategy that aligns with your vision and goals—with real-world insights from the six experienced mastermind hosts that I interviewed. From leveraging referrals to running Facebook ads to organic methods, there’s no one-size-fits-all answer. 

Tune in to get clarity on which approach could help take your mastermind to the next level. Let’s talk about growing your mastermind in a way that feels both authentic and effective.


[0:01:30] - What a mastermind group actually is
[0:03:30] - Different ways to market a mastermind:
[0:07:30] - Pros and cons of rolling enrollment vs. launch model for masterminds
[0:12:38] - Factors to consider when choosing between rolling enrollment and launch model
[0:13:15] - Common problems masterminds address in your copy


FREE RESOURCE:
Is your copy not converting? Increase your conversion rate in 30-mins or less with my free DIY Copy and Messaging Audit.

EPISODES AND LINKS MENTIONED:

  • A mastermind is defined as a group that gathers “like-minded professionals to get peer support, brainstorm ideas, and create accountability,” according to Science of People

THANK YOU TO OUR GUEST CONTRIBUTORS:

  • Kate Kordsmeier
  • Lauren Armstrong
  • Jess Joswick
  • Tricia Dege
  • Dallas Travers
  • Selina Feng


CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email

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LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
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Ask a question for the podcast → https://forms.gle/9rPT7dtAKQCErzUg6


WORK WITH ME: 

  • Download the Services Guide
  • Book a Power Hour (and get my Starter Gdoc too!)
  • Join Copy Critique

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

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Values-First MarketingBy Megan Kachigan