Is Your Business Invisible? Why AI and "Carpet Bomb" Marketing are the Survival Skills for 2026
Stop shouting into the void and start owning the conversation! In this high-octane episode of the eForged podcast, host Corey Long sits down with the "Note Ninja" himself, Scott Carson, to dissect why traditional marketing is dying and how AI is rewriting the rules of visibility. If you’ve ever felt like your business is the best-kept secret in your industry, this is your wake-up call to evolve before you’re left behind in 2026.
Key Takeaways from This Episode:

• The "Carpet Bomb" Marketing Strategy: Scott breaks down his "napalm marketing" philosophy—being everywhere at once so AI can’t help but recognize you as a credible authority. He shares how he leverages a "marketing-first" mentality to ensure his brand is the first thing investors see across every major platform.

• A Content Machine in 3 Hours a Week: Think you don't have time for social media? Scott reveals his system for turning three long-form videos into a blizzard of 20–30 short clips, blog posts, newsletters, and social updates. Learn how to use tools like Restream and OpusClip to automate your visibility while you sleep.

• Why SEO is Dead and AI Search is King: The game has shifted from chasing page-one rankings to becoming the cited source for AI models like Gemini and ChatGPT. Scott discusses how organic content stacking—not expensive pay-per-click—is now the primary way high-value leads and major banks are finding his business.

• The Note Investing Advantage: As a veteran real estate educator, Scott dives into the current state of distressed debt and note investing. He explains how a clear "buy box" allows him to slice through massive spreadsheets of 4,000+ notes to find the gold that others miss.

• Adapting for Survival in 2026: If your traffic is down, it’s not just the economy—it’s an visibility crisis. Scott and Corey discuss why businesses that fail to integrate AI and consistent content creation will likely cease to exist by 2026, and what you can do today to secure your legacy.

Don’t let the future pass you by while you're still playing by 2020's rules. Whether you’re a real estate pro or a local boutique owner, the principles of authority and AI visibility are your only path to long-term growth. Tune in now to learn how to forge a business that AI can't ignore! If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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In this episode of the Know Your Why Podcast, Dr. Jason Balara sits down with Scott Carson to unpack the world of distressed debt and mortgage note investing within today’s real estate market. Scott shares how he built a business around buying distressed mortgages, raising capital, and creating investment opportunities that balance strong investor returns with empathy for borrowers in difficult situations. He explains how distressed debt investing works, why understanding market trends matters, and how creative financial strategies can often rehabilitate borrowers instead of forcing foreclosure. Throughout the conversation, Scott highlights the human side of investing, showing how compassion, clear communication, and flexible solutions can lead to better outcomes for both borrowers and investors while still delivering consistent returns.
Key Highlights:

• Distressed debt investing focuses on mortgage notes that are 90 days or more delinquent

• Real estate investing through mortgage notes creates unique opportunities outside traditional property ownership

• Empathy in investing can lead to borrower rehabilitation rather than displacement

• A large percentage of borrowers can stay in their homes with the right financial strategies

• Due diligence and negotiation are critical when purchasing distressed mortgages

• Market trends suggest increasing opportunities in distressed debt as cycles shift

• Capital raising is essential for scaling note investing and expanding deal flow

• Strategic marketing, including LinkedIn and targeted email outreach, drives investor and deal awareness

• Investor returns in distressed debt can remain attractive when risk is managed properly

• Creative problem-solving is often the difference between loss mitigation and win-win outcomes

This conversation reinforces that distressed debt investing is not just about numbers, but about understanding people, market cycles, and long-term value creation. By combining financial literacy, empathy, and disciplined real estate strategies, Scott Carson demonstrates how investors can generate solid returns while positively impacting borrowers and communities.
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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Today's episode features an exceptional guest, Scott Carson—better known as "The Note Guy"—who has been at the forefront of note investing for nearly two decades. With a background in finance as a top mortgage banker and a successful transition into note investing, Scott Carson has built a reputation for turning distressed mortgage debt into powerful wealth-building opportunities. Having purchased and managed over a billion dollars in debt across residential and commercial properties, Scott's expertise provides unique insider access to a strategy favored by high-net-worth investors but still under the radar for many.
In this episode, Dave Wolcott dives deep with Scott Carson to break down the world of note investing in a simple, actionable way. Whether you're seeking passive income, exploring new investment strategies, or just curious about how banks, hedge funds, and investors handle mortgage debt, this episode offers a clear roadmap. Scott shares not only the mechanics of the note business but also candid lessons learned, the importance of taking action, and how to sidestep common pitfalls.Listeners will discover that you don't need millions to get started, that education and careful due diligence are key, and that note investing can be tailored for either passive cash flow or more active wealth creation. Scott's passion for helping others learn and succeed shines through, making this episode a must for anyone interested in alternative investments and financial freedom.In this episode, we discuss:

• The basics of note investing and how the business works
• Differences between residential and commercial notes
• Active vs. passive note investment strategies
• Key risks, due diligence, and tips for getting started

If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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Scott Carson here, ready to pour you a strong shot of real estate investing insight. I recently had the pleasure of being introduced on the fantastic Real Estate Espresso Podcast, where we brewed up a lively discussion about the current market climate. My host (who, thankfully, wasn't battling the flu like I was while recording!) gave me a proper Texas-sized welcome to talk about how distressed notes, market shifts, and understanding the end of "extend and pretend" are creating incredible opportunities for savvy investors in 2026. If your portfolio needs a jolt, grab your favorite brew because we're about to dive deep into turning market chaos into profitable cash flow!
If you thought the market was just taking a breather, think again! We're seeing a flood of distressed assets – residential and commercial notes – hitting our desks, signaling a massive opportunity for savvy investors. From Austin's "correction" to a 4,200-note bonanza, the banks are finally clearing their books, and it’s time to talk strategy. This isn't a crash; it's a call to action for those ready to turn problem properties into profitable solutions!Here’s your playbook for profiting in the shifting 2026 market:

• Become the Bank, Not the Landlord: Scott's core philosophy: buy distressed first-lien mortgage debt at a discount, work with borrowers to restore cash flow, and then sell the reperforming note for profit – all without the headaches of owning the actual real estate (unless you have to, of course!).
• The "Extend & Pretend" Era Ends: A Flood of Distressed Notes: Discover why 2026 is seeing an unprecedented surge in non-performing residential and commercial notes. Banks can no longer kick the can down the road, with lists like the recent 4,200-note residential pool signaling major shifts and ripe opportunities across the US.
• Beyond Bricks & Mortar: Note Due Diligence Decoded: Learn how note investing due diligence goes deeper than traditional property analysis. You'll assess the property, and the collateral file, and the borrower's creditworthiness (often a "dequalification package"), ensuring you have the legal right and multiple exit strategies.
• Crafting Your Exit Strategy: Cash Flow or Foreclosure? Explore the dual-pronged approach: work with occupied borrowers for cash flow (even a modified payment can be profitable when bought at a discount!) or be prepared to foreclose on vacant assets (like non-performing reverse mortgages) for profit, always with state-specific timelines in mind.
• Hotspots & Smart Moves: Where (and How) to Invest: Get insights on focusing your efforts on 3-5 investor-friendly states (avoiding "two to three years to foreclose" nightmares like NY/NJ) and the value of leveraging self-directed IRAs or syndications for larger acquisitions.

The market is shifting, but for note investors, that's music to our ears. This isn't about drama; it's about strategic action in a market finally ready to deal. Stop guessing and start learning how to profit from distressed debt. Connect with Scott at WeCloseNotes.com or book a call at TalkWithScottCarson.com to chew the fat and turn this correction into your next goldmine. Go make some great things happen – because the sexy side of real estate is waiting!
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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Alright, real estate investors! John from AlphaDog Capital just proved AI knows it's shiznit by pulling a spot-on intro about Scott Carson and Note Buying. If ChatGPT can nail my niche, imagine what it (and I) can do for your business in 2026! We're diving deep into the current real estate market, from residential defaults (one in eleven Americans 90+ days late – yikes!) to the "snowball tsunami" of distressed commercial and residential notes.We'll dissect why multifamily operators are facing a "tough time" and why banks are surprisingly managing assets instead of selling at a loss. Plus, I'll reveal how I'm leveraging AI tools like Restream and OpusClip to generate 50 pieces of content from one podcast, driving deal flow and capital. Get ready to learn why "it depends" is the magical answer, and how to stop making an "ass out of you and me both" with bad market assumptions!Here’s what you’ll uncover in this candid market deep dive:

• The State of Distress: Residential & Commercial: Learn why one in eleven Americans are 90+ days past due on mortgages, the "over-encumbered" multifamily nightmare, and banks' surprising new strategy of holding and managing distressed assets.
• DSCR Loans & Equity Goldmines: Discover the emerging opportunity in defaulting DSCR loans (hello, Airbnb/STR woes!) and other VA/FHA notes, even when banks aren't offering deep discounts, paving the way for creative financing.
• Creative Financing: Your Strategic Advantage: Explore the potential of subject-to, wraps, lease options, and non-qualified assumptions to acquire properties when traditional routes are too "skinny," especially for the 72% who won't qualify for traditional mortgages.
• AI for Automated Market Domination: Pull back the curtain on Scott's AI-powered content strategy, using tools like Restream and OpusClip to turn one episode into ~50 pieces of content, driving SEO, lead generation, and new local podcasts.
• Your Ideal Investor Avatar & How to Attract Them: Understand who Scott's "Laura and Steve" (his ideal clients) are, how they use Self-Directed IRAs for note investing (minimum $50k), and why a consistent marketing footprint across multiple platforms is crucial.

This episode is your wake-up call to the evolving market and how savvy investors are adapting. Don't be an "educated idiot" clinging to old strategies; embrace AI and creative financing to find your next profitable deal. And if you've got $50k or more sitting in an SDIRA, we've got opportunities to put that capital to work!
Watch the Original Video HERE!
#RealEstateInvesting #DistressedNotes #NPLs #CommercialRealEstate #MultifamilyInvesting #CreativeFinancing #AIinRealEstate #SEO #SelfDirectedIRA #NoteInvesting #MarketUpdate #AlphaDogCapital #Podcast

If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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Foreclosure is one of those financial topics people often avoid — until they can't. In this episode of Real Money, Real Life™, Linda Grizely sits down with Scott Carson to break down foreclosure in a way that is educational, approachable, and grounded in real-world understanding.Scott explains what foreclosure is, how it works, and why so many people misunderstand it. They talk through common myths, what happens behind the scenes, and why learning how foreclosure functions can help people feel more informed — not intimidated — when navigating their financial lives.This conversation is especially helpful for women who feel behind or believe they "should know more by now," offering clarity without judgment and education without overwhelm.We Talk About

• What foreclosure means and how the process works
• Common misconceptions around foreclosure
• Why foreclosure is often misunderstood
• How education can reduce fear around financial topics
• Why understanding foreclosure matters even if you're not an investor

About Scott CarsonFrom small-town Texas roots to a nationally recognized authority in note investing, Scott Carson's journey is a testament to the power of entrepreneurship and a strong work ethic. Growing up in Ingleside, Texas, he learned the value of hard work at his family's hardware store. These early lessons shaped his career, leading him to excel in sales and finance. Scott's diverse background includes success in the telecommunications industry with Verizon Wireless and financial services at Citigroup and Chase, where he honed his skills in finance and investing. However, his entrepreneurial spirit led him to the world of real estate and note investing. After leaving the mortgage industry in 2008, Scott transitioned into a full-time real estate investor and coach. He quickly found his niche in the note business, eventually flipping notes and teaching his unique strategies to others. He is the founder of the Note Closure Show podcast and boasts the #1 YouTube channel and podcast for note investors, where he shares his expertise and insights. Scott has been recognized as the Educator of the Year for Note Investors and has been featured in publications such as the Wall Street Journal, Inc. Magazine, and Entrepreneur. He has facilitated over a billion dollars in distressed debt and residential commercial real estate transactions. He continues to help real estate investors across the country take their businesses to the next level by buying performing and non-performing notes. Scott enjoys cooking, sports, traveling and making memories with his family and friends and calling Austin, TX home.Connect with ScottWebsite: http://WeCloseNotes.com Website: http://Talkwithscottcarson.com
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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Welcome back, Note Geniuses! Scott Carson here again, honored to be back with Brian, and let me tell you, if you're an early-stage note investor or just not getting the results you crave, this episode is your golden ticket! As November 1st marks a year since Brian dove into notes, we're diving deep into the lessons learned, the strategies that work, and how to simplify this "crazy stuff" so you can become the bank – literally! (Get ready for the #BankOfBrian revolution!).
Tired of being on the wrong side of the IOU business? We're cutting through the noise to show you how buying mortgages at a discount, whether from big banks or owner-financers, puts you in control. Forget the physical headaches of owning property; with notes, you're buying cash flow and profit, not rubber duckies flushed down toilets!
In this episode, you'll learn:

• Becoming the Bank (It's Not Crazy!): Everyone's in the note business (mortgages, car notes, credit card debt). Discover how to simplify notes as buying debt at a discount to get cash flow, profits, or property. Learn why focusing on institutional lenders gets you massive deal flow and why you should embrace the #BankOfBrian mentality!
• Strategy & Goals: Performing vs. Non-Performing: Unpack the "why" behind your investing goals. Scott breaks down how to quantify your financial freedom target (e.g., $10,000/month = 25 notes at $400/month) and why making 10 offers for every 1 close dramatically increases your success rate, forcing you to go out and raise capital.
• Social Capital & 21st-Century Marketing: Master the art of "jab, jab, jab, right hook" marketing (Gary Vaynerchuk style!). Build rapport through consistent touches via email (your most valuable asset!), short-form videos (TikTok, LinkedIn!), and case studies. Scott reveals why 80% of sales happen after the fifth contact and how to leverage holiday greetings and local REIA events.
• AI for Notes: Supercharge Your Due Diligence & Outreach: Discover how AI tools like ChatGPT can transform your note business. Upload collateral files or deal tapes for instant checklists, property analysis, and even email campaigns. Learn how Scott's AI clone fields questions 24/7, making his marketing touchpoints faster, more frequent, and hyper-targeted.
• Building Your A-Team & Niche Mastery: Identify the key players you need: top-tier servicing companies, state-specific attorneys, realtors, and a strong network. Scott stresses the importance of understanding your "buy box" (e.g., first liens, residential, commercial under $5M, no "shit box" chattels without land!) and why chasing "weird squirrels" will only slow you down.

This episode is your ultimate guide to becoming a formidable note investor, whether you're just starting or looking to reignite your results. Stop making excuses and start making sense of the game. Scott's philosophy is simple: don't be a wallflower; go out, make those connections, and embrace the power of notes (and 21st-century marketing!).
Ready to transform your approach and become the bank? Connect with Scott at weclosenotes.com or talkwithscottcarson.com for more insights. And don't forget to hit subscribe and leave Brian a comment – because quality content creators deserve some love! Go out, take some action, and we'll see you at the top!
Watch the original VIDEO HERE!
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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In this episode of the REI Hacker podcast, host Benson Juarez interviews Scott Carson, a nationally recognized expert in note investing. Scott shares his extensive experience in buying and selling distressed debt, explaining the fundamentals of note investing, including strategies for profitability, the importance of understanding market cycles, and the differences between owner-occupants and non-owner-occupants. He discusses the role of banks in note sales, the educational aspect of note investing, and the various revenue streams available to investors. Scott emphasizes the need for empathy in dealing with distressed homeowners while also highlighting the financial opportunities in the note investing space.
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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Hold onto your hats, investors! Ever wondered how to get in on the "sexy side of real estate" without all the messy rehabs and tenant nightmares? Well, Brian from Note Genius is pulling back the curtain with none other than yours truly, Scott Carson – your humble (but heavily caffeinated) Note Guy! If you're tired of fighting local competition for scraps or just want to know how to become the bank, this episode is packed with enough truth bombs and actionable strategies to make your head spin (in a good way, we promise!).I'm diving deep into my 20+ years of experience, from my own "oops" moments trying to foreclose on everything, to why marketing directly to banks is your golden ticket to deal flow. We'll trash the myth that "there are no note deals" (anyone who says that can't market their way out of a wet paper bag!) and reveal how social media, AI, and persistence are your secret weapons. Get ready to learn why the note business offers unparalleled opportunities for true financial independence.In this episode, you'll learn:

• Note Investing vs. Traditional Real Estate: Discover why notes offer superior deal flow and lower marketing costs by targeting banks directly, freeing you from local property competition and rehab headaches.
• Mastering the Hunt for Deals: Learn how to find endless notes from banks using LinkedIn, strategic cold calls, and specific asset manager job titles, bypassing expensive direct mail.
• Due Diligence & Exit Strategy Wisdom: Avoid "OTSC syndrome" (Oh, That's So Cute!) by understanding you're buying a note, not a property. Prioritize "rehabbing borrowers" over foreclosing for faster profits.
• Raising Capital Like a Boss: Why waiting for a deal to raise capital is a rookie mistake. Build rapport over months, market yourself as a "doer," and target investors (especially SD-IRA holders) at REIA clubs and via online platforms.
• The Abundance Mindset & Future of Notes: Hear why sharing knowledge (and helping students succeed!) is key, and how AI, LinkedIn, and starting your 2026 goals NOW are essential for scaling your note business.

There you have it, folks! Scott Carson serving up a full plate of note investing wisdom. From why most people can't find deals (hint: they can't market their way out of a wet paper bag!) to turning a Houston horror story into a tax sale triumph, this episode proves the note business is where the smart money plays. So stop Googling 'how to get rich quick' and start putting in the work. Leverage AI, make those contacts, and remember: 80% of sales comes after the fifth contact. Now go kick some asset (pun intended!), and we'll see you at the top!
Watch the original Video HERE!
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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How do successful podcasters monetize before recording episode one? Scott Carson generated $4000 monthly podcast revenue from four podcast sponsors before launching The Note Closer Show by building audience through 150 consecutive Facebook Lives, proving market demand first.
In this episode of the Podcasting Secrets, host Nathan Gwilliam explores Scott's podcast monetization strategy that reversed the traditional timeline, which entailed building an audience first, then podcast sponsorship commitments. Discover podcast marketing tactics showing guest episodes dropped engagement 50 percent compared to solo teaching episodes, forcing strategic format changes maximizing podcast growth. Learn how Scott launched six city-specific podcasts simultaneously. Explore AI podcast automation uploading 1000 episodes training clone answering questions 95 percent accurately, and email repurposing strategies boosting podcast downloads an additional 10 percent targeting non-openers. After 1000 episodes dominating niche podcasting over eight years, Scott reveals podcast consistency systems and podcast income strategies that replaced travel speaking with podcasting from home reaching larger audiences.
If you love what you are listening to, then make sure to check out the #1 podcast for note investors by listening to The Note Closers Show!
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