In this insightful episode, Scott Carson delves into the power of LinkedIn for podcasters looking to expand their reach, connect with ideal listeners, and even get booked on other shows. Scott shares his personal journey of leveraging LinkedIn to grow his podcast audience and build valuable industry connections.Key Points Covered:
- Why LinkedIn Matters for Podcasters:
- LinkedIn is a professional social media platform ideal for real estate and other professional niches.
- High percentage of users with college degrees and above-average income.
- Significant millennial population (25-34 year olds), a prime podcast listening audience.
- Building a Strong LinkedIn Profile:
- Complete your profile 100% with detailed information to showcase professionalism.
- Use a professional photo and fill out all sections.
- Utilize keywords and hashtags in your "About" section to attract like-minded individuals.
- Strategies for Connecting with Your Audience:
- Identify and connect with ideal listeners.
- Import your email database to connect with existing contacts on LinkedIn.
- Join relevant LinkedIn groups to engage with potential listeners in your niche.
- Content Marketing on LinkedIn:
- Share podcast episodes, articles, and short videos (under 10 minutes).
- Post native content directly on LinkedIn for better engagement.
- Include links to your website and podcast in your posts and articles.
- Share your episode links with relevant hashtags.
- Leveraging LinkedIn for Bookings and Recommendations:
- Use LinkedIn to get booked on other people's shows.
- Use LinkedIn to book guest on your show.
- Get recommendations from guests.
- Automation and Tools:
- Octopus CRM: Automate LinkedIn connections and messaging.
- ListenNotes.com: Purchase lists of podcasts in your niche.
- Snip.ly: Add your logo and podcast link to articles from other websites for added visibility.
- Bit.ly: Use shortened links for tracking clicks and engagement.
- What NOT to Do:
- Avoid spamming connections with sales pitches.
- Do not leave your profile incomplete.
- Do not just post to your own feed and forget to interact with other members of the LinkedIn community.
- What Can You Sell?
- You are selling workshops, your content, and products.
- Post it on Linkedin but be sure to have a three-to-one content to sales ratio.
Conclusion:Scott Carson leaves you with actionable steps to take your podcast marketing to the next level using LinkedIn. By focusing on quality connections, valuable content, and consistent engagement, you can unlock the potential of LinkedIn to grow your podcast audience and achieve your business goals.