After helping WWE complete major increases in the value of its U.S. TV deals, WWE has hired Nick Khan to be its new President and Chief Revenue Officer. His hiring, and the introduction of other executives like new CFO Kristina Salen, comes as TV viewership is in unprecedented decline and there's ambiguity whether the popularity of the brand is being hindered by COVID-19, or by some broader problem with creative.

Plus, a study of quarter-hour data shows there are certain quarters that are likely to gain viewers. Unlike NXT's women's roster, women on AEW's roster seldom appear in those viewer-friendly quarters. Are women in AEW not put in those positions because they're not over, or are they not over because they're not put in those positions?

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