The Best Practices To Grow Your Business And Brand Online With Eric Dyck, Co-founder of DTC Newsletter and Podcast

08.15.2022 - By Lori Harder Play

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Eric Dyck’s mission is to “accelerate the democratization of commerce,” by openly sharing proven best practices to grow your business and your brand. Eric is co-founder of DTC Newsletter and Podcast, where he connects his audience to performance marketing tactics, fuelling profitable sales for the world’s fastest-growing brands and agencies.

By adding ad revenue to something that's already grown organically, you can leverage the content that's created in a much more effective way than going straight to paid. So how do you create that organic growth? In this week’s episode, Eric and I get to the bottom of the surprising amount of content that you need and how it only matters if you’re connecting with people on content that they care about.

In order to move the needle, you must create community, be a value-forward organization, lead with your passion, and apply user-generated content where possible to attract your ideal customer — and keep them around!

IN THIS EPISODE, WE TALK ABOUT:

What is diversification in marketing and how you can achieve it in your business

The power of TikTok to organically market your business without the use of ads

Top examples of engineering a product for virality

Creating experiences for the consumer rather than just products

How to prioritize a value-forward brand and the positive effects it will have on your marketing

Best practices for creating a genuine online community that quickly evolves into loyal customers

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