The Best Products Come From Focusing on Customer Outcomes, featuring Randal Whitmore Head of Growth @ Difrent

Here's what we discussed:

What Difrent does as an organization

Randal's role as Head of Growth

Where Randal started his career and how he transitioned into Product Management

How Difrent helped to quell the COVID storm in the UK

The massive challenge that Randal was given to solve and the 7-day window he had to do it

How the team approached the challenge and the massive team it took to tackle this hairy problem

The process of developing and validating the MVP

Why you'll likely always have to make some assumptions and why it's important to call those out and document them

How the Design Sprint process was utilized brilliantly to tackle this challenge

The initial launch of the product and how it scaled so quickly to all of the UK

Support mechanisms Randal and his team put into place and the MVP process around the support infrastructure

The culture and buy-in around the entire effort

How crisis can help break down barriers that would typically be in place

The personal driver behind Randal's passion in leading this product development effort

How true user empathy leads to amazing outcomes

The risks that Difrent identified early on and how they combined qual and quant data to validate the scale of the risk

Why communication is such a vital skill for Product Managers

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