What makes self-storage a recession-proof investment? Self-storage stands out as a resilient asset class that thrives in both economic booms and downturns. In this episode, Camilla Jeffs breaks down why self-storage remains in demand, the pros and cons of commercial real estate asset classes like retail, office spaces, and multifamily properties, and key strategies for diversification. She shares personal experiences, industry insights, and practical advice for investors looking to expand their portfolios with stable and scalable real estate assets.

 

[00:01 - 04:30] The Resilience of Self-Storage

• Why self-storage performs well in both upturns and downturns
• The psychology behind why people store their belongings
• Challenges such as month-to-month tenancy and management difficulties

 

[04:31 - 08:00] The Decline of Retail and Office Spaces

• How COVID-19 reshaped retail and office real estate
• Why long-term leases can be both an advantage and a risk
• A personal story about the decline of a once-thriving mall

 

[08:01 - 12:19] The Strengths of Multifamily Investments

• The stability of multifamily properties compared to single-family homes
• The impact of economic downturns on different asset classes
• Tax benefits and passive investment advantages

 

[12:20 - 16:30] Understanding Multifamily Property Classes

• Class A, B, C, and D multifamily properties explained
• The risks and rewards of investing in older properties
• How value-add opportunities can increase returns

 

[16:31 - 20:41] The Importance of Market Selection

• Key indicators of a strong real estate market
• Why job growth and population trends matter
• How to identify emerging investment opportunities

 

Connect with Camilla:

 

LinkedIn: https://www.linkedin.com/in/camilla-jeffs/

 

Key Quotes:

 

"Self-storage is fascinating because in good times, people buy more stuff and need space. In bad times, they downsize but hold onto their things, hoping for better days. Either way, demand stays strong." - Camilla Jeffs

 

"Multifamily investing is about resilience. Even in economic downturns, people need places to live, making it a lower-risk investment compared to retail and office spaces." - Camilla Jeffs

 

 

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