Today on The Best Sellers podcast, I’m excited to welcome a powerhouse in the world of marketing and sales strategy —

Dacia Coffey. She’s the CEO of The Marketing Blender, a top-tier B2B marketing agency, and a leading advocate for aligning marketing and sales to drive real business growth.

 Named one of the most influential women in B2B marketing, Dacia brings bold insights, fresh perspectives, and proven strategies that help companies amplify their brand and accelerate revenue.

Show notes:
02:22 Meet Marketing Powerhouse Dacia Coffee
03:53 Marketing Strategies for 2025
11:12 The Role of AI and Automation in Sales
14:36 The Evolution of Marketing Funnels
18:30 Content Strategy Insights for 2025
20:01 Building Trust in Sales Through Marketing
22:32 Aligning Sales and Marketing Teams
24:55 Defining Marketing and Sales Qualified Leads
25:52 Bridging the Gap Between Marketing and Sales
27:02 The Role of Fractional CMOs
30:36 Aligning Messaging Across Channels
35:10 Brand Storytelling in Sales
37:21 Benefits of Fractional CMOs
44:45 Rapid Fire Questions

How has sales evolved from 1.0 to 3.0? What essential skills do modern sales professionals need to master for the future? Join us as we dive into these questions with Dan Strunk, an expert in sales education at Purdue University. From aggressive listening to the role of AI, we explore the dynamics of contemporary sales and how academic programs are bridging the gap to real-world success. Discover the strategic importance of internships, the changing landscape of retail and B2B sales, and actionable advice for aspiring sales professionals. Tune in for an insightful discussion on preparing the next generation of sales leaders.

01:26 Meet Dan Strunk: Sales Education Expert
02:36 Dan Strunk's Journey in Sales and Education
04:00 Building Successful Sales Programs
05:21 Innovations in Sales Education
06:34 The Future of Sales and Technology
12:00 Essential Skills for Modern Sales Professionals
14:27 Integrating Real-World Challenges in Sales Education
15:45 The Importance of Internships
18:33 Success Stories and Mentorship
20:16 The Role of AI in Sales Education
21:54 Advice for Sales Leaders and New Graduates
26:48 Rapid Fire Round: Fun and Insights

Exploring the Intersection of Neuroscience and Sales with Dr. Ron Bonstetter

In this episode of Best Sellers podcast, host Doug welcomes Dr. Ron Bonstetter, VP of Research and Development at Target Training International (TTI). Dr. Ron shares insights from his journey, starting as a professor and transitioning to a leading role at TTI. The discussion dives deep into the science behind behavioral assessments like DISC, and how neuroscience can enhance our understanding of human performance in business and sales. Dr. Ron also talks about the innovative work at TTI’s Mind Science Center and its potential to revolutionize leadership and talent development. Tune in to discover how understanding cognitive biases and brain activity can drive better decision-making and personal growth.

00:52 Welcome to the Best Sellers Podcast
01:30 Meet Dr. Ron Tud
02:46 Dr. Ron's Journey in Behavioral Science
03:56 From Academia to TTI
05:03 The Power of Self-Assessment
08:15 The Birth of the Mind Science Center
10:15 Exploring DISC and Behavioral Models
14:30 The Role of Neuroscience in Business
25:53 Applying Behavioral Science in Sales
31:31 Rapid Fire Bestsellers Blitz
32:38 Conclusion and Farewell

In this episode of The Best Sellers Podcast, Doug welcomes Mike Esterday, Vice Chair of Integrity Solutions. 

They discuss the essential elements of integrity selling and the importance of building trust and rapport with clients. Mike shares insights from his extensive career in sales and leadership, emphasizing the significance of mindset, emotional intelligence, and understanding clients' needs. They also touch on modern sales tools, coaching strategies, and overcoming challenges like sales burnout and evolving buyer behaviors. 

Mike Esterday first discovered his talent for sales when he ranked number one out of 6,000 sales professionals in his first sales role, and then recruited and managed hundreds of salespeople. For over forty years, Mike has been a sought-after speaker, author and leader in sales training and performance improvement.

 After 13 years as CEO of Integrity Solutions, Mike now serves as Vice Chair. A past board member of ISA, the global Association of Learning Providers, he is a regular contributor to Forbes Business Council and Top Sales Magazines worldwide. Mike is co-author of the book Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance. Mike lives in Nashville, TN with his wife, Terry, and they have three grown children.

00:00 Breaking Down Barriers in Sales

01:00 Introduction to the Best Sellers Podcast

02:11 Meet Mike Esterday: Sales Excellence Journey

03:40 Mike's Early Sales Experiences

05:52 Integrity Selling Solutions: A Unique Approach

08:11 Values-Based Selling and Core Values

11:57 The Importance of Trust and Rapport

13:14 Sales Tools and Overcoming Obstacles

16:05 Traits of Top Sales Performers

17:08 Instilling a Culture of Coaching and Accountability

18:07 Coaching for Potential

18:40 Understanding Buyer Behavior

20:07 Maintaining Team Integrity in Remote Work

20:59 Cultivating a Sales Mindset

23:52 Challenges for Future Sales Professionals

25:23 Measuring Success in Sales Training

27:13 Addressing Sales Burnout

32:44 Rapid Fire Questions

34:23 Conclusion and Resources

In this episode of the Best Sellers podcast, Chuck Thokey, CEO of Top Rep Training, shares his expertise in sales leadership and training. Listen as Chuck discusses the importance of having a cohesive team, the impact of COVID-19 on the sales process, and the necessity of adapting to modern sales tools. He also highlights the critical role of training and accountability in sales success, the importance of recognition and motivation, and effective closing techniques. Whether you're a new sales leader or a seasoned pro, Chuck's insights will help you level up your sales game.

00:00 Building Trust with Your Sales Team
00:56 Introduction to the Best Sellers Podcast
02:04 Meet Chuck Thokey: Sales Coach Extraordinaire
04:14 Chuck's Journey from Aerospace Engineer to Sales Coach
06:10 The Evolution of Sales Post-COVID
10:17 Essential Sales Tools and Techniques
18:12 Leadership in Results-Based Sales Organizations
22:53 Sales Excellence and Accountability
24:07 Effective Closing Techniques
26:18 Handling Objections in Sales
31:17 Balancing Coaching and Leading
36:51 Ensuring Consistent Performance
42:37 Rapid Fire Round
43:40 Conclusion and Contact Information

In today's episode of the Best Sellers Podcast, host Doug Deak chats with Brian Panosian, principal consultant, trainer, and fractional sales leadership practice leader at the Sales Coaching Institute. Brian shares insights from his journey, starting from Procter and Gamble to becoming a sales executive at Cisco, and finally to a sales coach. He discusses key elements like the importance of building relationships, establishing trust, and understanding the customer's needs. Brian introduces his sales model 'WYMN' (Who You Met New) and explains its impact on building client relationships. The episode also delves into how fractional sales leadership can benefit businesses, tips for integrating with existing teams, and the importance of alignment between sales and other departments. Brian emphasizes the need for continuous learning, closing deals effectively, and avoiding common sales mistakes. The rapid-fire round at the end gives a quick glimpse into Brian's practical advice for aspiring sales professionals.

01:46 Meet Brian Pian: Sales Leadership Expert
03:05 Brian's Journey from Healthcare to Cisco
05:46 The WYMN Sales Model: Building Relationships
09:24 The Role of Fractional Sales Leadership
16:47 Engaging Your Sales Team in Virtual Meetings
17:14 Essential Tools for Virtual Sales Management
18:06 Transformative Sales Management Examples
19:23 Creating Effective Sales Strategies
20:41 Challenges in Sales Leadership Tenure
24:08 Common Mistakes in Sales Team Management
25:36 Aligning Sales with Other Departments
26:41 Coaching Sales Reps and Teams
27:40 Hiring Fractional Sales Leaders
28:50 Future Trends in Sales Leadership
31:26 Rapid Fire Questions with Brian
32:33 Conclusion and Contact Information

In this episode of the Best Sellers Podcast, host Doug Dvorak chats with renowned sales trainer and author Dennis Fox. Dennis shares his journey in sales training and the creation of the Client Development Institute. The conversation covers the importance of building strong client relationships, the art of asking for referrals, and the power of truth in sales. Dennis also provides practical tips for leveraging LinkedIn, handling resistance, and making impactful first impressions. If you're looking to elevate your sales game, this episode is packed with actionable insights and inspiring stories.

00:00 The Importance of Professionalism in Sales
02:35 Meet Dennis Fox: Sales Trainer and Thought Leader
04:34 Dennis Fox's Journey into Sales Training
09:37 The Power of Referrals and Introductions
13:01 Research and Preparation for Successful Sales
17:58 The Role of Storytelling in Sales
21:18 The Power of Referrals in Sales
21:57 Why Referrals Are Crucial in the Digital Age
23:29 Common Mistakes When Asking for Referrals
24:44 Turning Casual Connections into Reliable Referrals
26:07 Nurturing Relationships for Long-Term Referrals
28:06 Frameworks for Initiating Referral Requests
29:03 Leveraging Social Media for Referrals
30:09 Handling Resistance When Asking for Referrals
31:38 Memorable Success Stories in Referral Mastery
34:13 Key Advice for Introductions and Referrals
35:21 Rapid Fire Round: Sales Insights and Advice

In this episode of the Best Sellers Podcast, host Doug Dvorak sits down with Mark Hunter, famously known as the Sales Hunter. The discussion centers around the essential metrics and strategies for successful sales, particularly focusing on the importance of having five meaningful conversations a day. Mark emphasizes the significant changes in sales over recent years, particularly with the rise of AI and the necessity of developing authentic relationships with customers. He shares insights on value-based selling, maintaining motivation amid rejection, and the critical role of mindset. Mark also stresses the importance of leadership in cultivating a high-performing and ethical sales culture. Practical advice on sales training, accountability, and adopting repetitive, disciplined habits for success are key takeaways from the conversation.

00:00 The Key Metric for Sales Success
00:51 Introduction to the Best Sellers Podcast
01:42 Mark Hunter's Journey in Sales
03:15 Prospecting with Integrity and Closing with Confidence
05:00 Maintaining Motivation in Sales
10:47 The Importance of Repetition and Discipline
13:20 Value-Based Selling Explained
15:16 Balancing Assertiveness and Empathy
16:55 Initiating Impactful Sales Conversations
19:27 Common Mistakes Salespeople Make
21:06 A CEO Lunch and Listening Strategy
21:47 The Role of Leadership in Sales Culture
27:04 Creating Accountability in Sales Teams
30:02 Assessing Sales Training Effectiveness
33:03 Top Habits for High-Performing Sales Teams
36:05 Mindset and Sales Success
37:27 Future Trends in Sales Training

In this episode of the Best Sellers Podcast, host Doug Dvorak chats with Randy Heeb—a business consultant, professor, and pro poker player. They dive into how game theory and economics can shape business and sales strategies.

Randy shares stories and breaks down how poker tactics—like reading opponents, managing emotions, and adapting strategies—also apply to business. He also talks about the importance of spotting behavioral cues in both poker and negotiations. Plus, he gives book recommendations and insights into decision-making under pressure.

Episode Highlights:
00:00 Intro to Game Theory & Poker
00:49 Randy’s Background
02:50 Game Theory in Business & Sales
04:54 Poker & Game Theory Explained
14:03 Applying Poker Insights to Business
19:12 Mental Prep & Discipline in Poker
25:35 The Role of Tells in Poker
34:31 Online vs. Live Poker
36:20 Final Thoughts & Book Recs

In this episode of the Best Sellers Podcast hosted by Doug Dvorak, Eunicia Peret, managing partner of Excelstra Wealth Strategy Consulting, discusses effective wealth management strategies tailored specifically for top sales professionals. Eunicia explains the critical difference between financial advisors and wealth strategists, emphasizing the importance of a holistic, collaborative approach to financial planning. Highlighting the significance of starting wealth optimization early, she delves into strategies for mitigating market volatility and leveraging compound interest. The episode also touches on challenges like relying on conventional advice and stresses the value of working with a trusted wealth strategist to ensure financial independence and peace of mind.

02:39 Understanding Wealth Strategy vs Financial Planning
08:11 The Importance of Early Wealth Optimization
15:45 Navigating Financial Volatility
19:57 Top Tips for Sales Professionals
26:00 Conclusion and Contact Information