You are really good at that thing you do. That's very likely why you started a business. You wanted to do it better, smarter, more ethically, more sustainably, and maybe without assholes. So you're really good at that thing you do, but that's just one of the three types of work we have to do as a business owner. And ignoring the other 2 is a HUGE part of why most businesses fail.
Matt and Sturdy dive into the 3 types of work necessary for running a successful business and how you can apply yourself to the other 2, not all the time, but enough of the time, to allow your business to thrive and grow.