The Best Small Business Show

Today, we’re diving into Donald Miller’s “Building a StoryBrand”, a guide that’s not just based on theory but a practical game-changer for businesses of all sizes. Miller’s approach helps us create a clear message by understanding one crucial truth: you, the customer, are the hero of your story. Let’s break down the six powerful takeaways from this book and how they can transform your business.

If you’re a small business owner trying to close deals, capture attention, or stand out in a crowded market, Pitch Anything is packed with dynamite! This book isn’t your typical sales spiel—it’s about positioning yourself, creating tension, and taking control. We’ve broken down his book into six areas specifically for small business owners.

Ready to pitch like a pro? Let’s dive in.

Today, we’re diving into Think Again by Adam Grant, a powerful book that challenges our tendency to hold on to old ways of thinking and encourages us to embrace rethinking. As small business owners, the ability to question and adapt our beliefs, strategies, and approaches can be the difference between thriving and merely surviving.

Today, we’re diving into James Clear’s best-selling book, Atomic Habits. Now, if you’re running a small business, you know that success doesn’t happen overnight. It’s the small, consistent actions—the ‘atomic habits’—that compound over time to create big results. Today, we’ll break down James’ book into six key takeaways, specifically tailored for small business owners. We’ll give you an overview and an action item for each point so you can implement these strategies immediately.

“Whatever you're doing today, do it with the confidence of a 4-year-old in a Batman t-shirt."

Have you ever seen a 4-year-old wearing a Batman t-shirt? That kid doesn’t just think they’re wearing a cool shirt—they genuinely believe they are Batman: no doubts, no fears, just pure, unshakable confidence.

Now, imagine approaching your day with that same level of confidence. Too many of us hold back because we’re caught up in our own heads. We’re worried about what others think, scared of making mistakes, and it’s paralyzing us.

Recommended Books:

The Confidence Gap by Russ Harris

Mindset: The New Psychology of Success by Carol S. Dweck

We’re going to do something totally different today! We’re going to do an in-depth analysis of an incredible book that was just featured on a great podcast that we listen to: Pivot with Kara Swisher and Scott Galloway - a favorite of ours! Kara and Scott interviewed Mike Maples Jr. on his new book with Peter Ziebelman: “Pattern Breakers: Why Some Start-Ups Change the Future”. As a small business owner, “Pattern Breakers” delivers key insights into what separates transformative start-up businesses from those that follow predictable patterns.

Mike and Peter are seasoned venture capitalists. Their book explores how some small businesses defy traditional industry practices and create exponential growth.

We’re exploring the art of re-engaging quiet clients who may have drifted away or become less responsive over time. Re-engaging these clients can lead to renewed business opportunities, whether due to shifting priorities or simple oversight. In this episode, we’ll explore four key strategies to reignite the connection with your quiet clients, each with actionable steps you can take.

Book mentioned in this episode: Never Lose a Customer Again by Joey Coleman

Developing leads for a small business requires a mix of proactive outreach, inbound marketing, and relationship-building strategies. Today, we have TEN, count them, TEN lead-generation strategies you can start using today! We’re going to go fast, so buckle up!

Whether you’re just starting or looking to scale your business, networking is an essential tool for growth. Yet, for many business owners, it can feel like an afterthought.

Book mentioned in this episode: Never Eat Alone by Keith Ferrazzi, Tahl Raz

This book is packed with actionable strategies for building authentic, lasting relationships. Ferrazzi emphasizes the importance of giving first in any networking relationship, a powerful principle for small business owners.

We’re exploring the connection between consumer sentiment and market performance. Consumer confidence can significantly influence a business's performance, and understanding this relationship can help you make smarter, more strategic decisions.

Book mentioned in this episode: Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism by George Akerlof and Robert Shiller