Connie's motivational quote for today is by Warren Buffett: “Price is what you pay; value is what you get.”

 

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If you have been following this show and me for a while, you have heard me say often that sales and marketing are two different things, and that every business must pay attention to both sides of the same coin. I see both pieces of the business puzzle as married entities that need to work together to execute business growth.

 

So, in the world of marketing, we need to be sure we have a marketing plan that supports the strategy or growth plan of the business. Since I am a sales expert and not a marketing expert, I hire people to help my business with these strategies. So how do you build quality marketing support?  

 

About John Bertino:  

John is the founder of The Agency Guide (TAG), a collective of seasoned marketing execs built to help brands source reliable marketing partners that produce extraordinary results. 

 

As a university professor, SCORE business mentor, and 15+ year marketing consultant, John has helped brands of all sizes across all verticals source agencies for SEO, content marketing, branding, PR, and more.

 

How to Get in Touch with John Bertino:  

• Website  

• Email 

• Free eBook  

 

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