“The human brain is wired to remember stories." - Unknown

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If you're tired of feeling salesy or pushy, this episode is for you. Join us as we explore how storytelling can transform your sales approach from transactional to truly transformational.

My guest shares why stories are the most powerful tool in your sales toolkit, what kinds of stories drive connection and conversion, and the must-have stories every business owner and salesperson should keep in their Core Story Hub. Whether posting or on a sales call, these story strategies will help you stay rooted in the message or service you provide to your ideal client and help you show up with confidence and clarity. 

About Toby Myles:

Toby is a story coach and strategic copywriter who helps her clients find the beauty in their stories and use them to build deep connections and trust in their marketing. Through her workshops, private story coaching, and signature Core Storyhub Framework, she helps entrepreneurs bring their voices to life, enabling them to confidently speak and sell.

How to Get in Touch with Toby Myles:

Email: [email protected]

Website: https://www.tobymyles.com

Free Gift:  https://chipper-creator-2128.kit.com/56150443a6  

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business

topics or problems your business may have.

“I believe that wherever there is mastery, coaching is occurring, and whenever coaching is done, mastery will be the outcome.” – Andrea Lee

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Part of the deal for clients that hire me is that there has to be a coaching component after we train the employees. Suppose the organization has a coaching program, great. If not, I can share my program to help and support the change in behaviors the organization seeks, get the new behaviors and habits to stick, and ultimately grow sales because changing behaviors will always drive the numbers or results.

Yet, I have found that most leaders—80%—feel that coaching is too hard, they are unsure how to do it, and they feel it’s too time-consuming. The reality is that without coaching, we are wasting so much time, energy, and revenue growth.

Showing up for your clients is not about grand gestures. It’s about consistency, persistence, and respect in all your follow-ups, conversations, and outreach. There must be monthly detailed coaching to create this consistency and focus.

About Connie Whitman:

Connie Whitman is known for her energetic, passionate, heart-centered, and enthusiastic approach to sales, teaching, and coaching. She has served as the CEO of Changing the Sales Game for over 25 years, assisting business owners, leaders, and sales teams in building powerful organizations.

Connie is a four-time #1 international best-selling author, including her book ESP (Easy Sales Process): 7 Steps to Sales Success, as well as a speaker and podcast host. Her inspiring teaching, transformational tools, and informative content help business owners and salespeople increase revenue streams through improved communication skills. 

She is thrilled to share inspiring content on her international podcasts “Changing the Sales Game” and “Enlightenment of Change.” 

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

“There are no shortcuts to success. You have to believe in yourself and never give up.” – Neha Dhupia

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Trusting in ourselves isn’t always easy. The problem today is that decision fatigue and strategy overload keep high achievers stuck. You used to be motivated and successful, but now you feel stalled—like no matter how many strategies you try, you can’t seem to get over this hump. My guest and I will discuss 3 Self-Trust Solution tips today for breaking free from this cycle and moving forward! 

About Dawn Ledet:

Dawn is a seasoned life and business coach, host of The Self Trust Solution Podcast, and author of Master Your Inner Dialogue. As the creator of The Self Trust Lab, home of the proven 3E Success Method, Dawn helps individuals cultivate self-trust to set and achieve their most meaningful goals. With over 20 years of leadership experience and over 6,000 coaching sessions, Dawn has guided countless individuals to break free from self-doubt, procrastination, and perfectionism. Her work emphasizes transforming self-talk, overcoming obstacles, and building a mindset of achievement that fosters personal and professional success. 

How to Get in Touch With Dawn Ledet:

Email: [email protected]

Website:   http://www.theselftrustcoach.com/

Free Gift:  https://www.theselftrustcoach.com/a/2148063176/moAgFopF

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

“Opportunities don’t happen. You create them.” – Chris Grosser

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The workforce has changed forever. Employees want flexibility, businesses need agility, and the traditional 9-to-5 model is giving way to a smarter, more dynamic approach. So, how do we navigate the evolving freelance economy and help businesses harness the power of fractional resources?

Today, we will explore why the old employer-employee loyalty contract is fading, how companies can strategically integrate freelance and fractional talent, and the best practices for managing a hybrid workforce. Whether you’re struggling with hiring, looking for ways to future-proof your business, or just curious about where the workforce is headed, today’s show will offer practical insights, actionable strategies, and a fresh perspective on how to make the most of the new world of work.

About Steve Lomas: 

Steve is the CEO of The Roster Agency, Nashville’s premier provider of fractional creative resources. A Fortune 500 innovator and serial startup founder, he has collaborated with DreamWorks, EA Games, Philips, and ABC. As a talent acquisition consultant for lynda.com (now LinkedIn Learning), he honed his ability to identify top talent—insight he now brings to The Roster. Passionate about the freelance economy, Lomas connects professionals with leading brands, driving innovation and excellence.

How to Get In Touch with Steve Lomas:

Email: [email protected]

Website: https://www.theroster.agency/ 

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems your business may have.

A Leaders Guide to Address Common Challenges with Israel Duran (episode 219)

“If you can’t explain it simply, you don’t understand it well enough.” – Albert Einstein

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I speak for a living. Whether in front of an audience or a team of employees at one of my banks. If I can’t take complex ideas, thoughts, or circumstances and make them easy to understand, I will not generate a return on investment for my clients.

Another key skill for leaders is using their voice with purpose, focusing on communication that genuinely serves and uplifts others. By embracing this approach, leaders can address common challenges like inspiring their teams, building trust, and fostering a culture of collaboration and growth.

About Israel Duran:

Israel is a sought-after business growth partner, speaker, and trainer who empowers purpose-driven leaders and corporate organizations to build profitable, impactful ventures grounded in servant leadership. With expertise in business, finance, and the art of meaningful communication, Israel has inspired thousands of entrepreneurs and corporate teams worldwide.

He aims to help leaders leverage their skills and knowledge to create sustainable businesses that drive positive change while staying true to their core values.

How to Get In Touch with Israel Duran:

Email: [email protected]

Website:   https://israelduran.com/

Free Gift:  https://www.instagram.com/israelduranassociates/

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week. Listen to Connie dive into new sales and business topics or problems you may have in your business.

“You don’t have to see the whole staircase, just the first step.” – Dr. Martin Luther King, Jr.

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Why do some days feel easier to get things done than others? I am sometimes clear about the next step and sometimes not. The reality is that to stop procrastination in its tracks and keep moving forward, we cannot always see the entire staircase. The next step is to keep moving forward and maintain that perspective of getting it done one step at a time.

About Robin J. Emdon:

Robin is an accountability coach, online marketer, and author of GetResultsology®—The Science of Getting Stuff Done!.  With a background in life coaching and a degree in psychology, philosophy, and history, Robin specializes in helping business owners and solopreneurs defeat procrastination and boost productivity. His unique system, GetResultsology®, offers science-backed strategies to transform habits and achieve success. Based in South Devon, England, Robin continues to coach clients worldwide.

How To Get In Touch with Robin J. Emdon:

Email: [email protected]

Website: http:// getresultsology.com

Free Gift:  http://reallyusefultips.com

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes post every week—listen to Connie dive into new sales and business topics or problems you may have in your business.

“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin

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Sales and marketing are married. You can’t have one without the other. Personal branding, messaging & marketing will help you make the sale before the sales call starts.  Think that you are building the know, like, and trust factor every time you send a marketing message or meet someone live at a networking event. 

Your message must be clear so that you can find your ideal client and stop wasting valuable time chasing the wrong lead.

About Jason Moss: 

Jason is a multi-six-figure business coach who helps online business owners generate leads and clients consistently. Starting his coaching business in 2016 with just $4,728 in sales, Jason scaled to $500,000+ per year through proven strategies and ethical marketing.

He’s built a thriving community of over 1,000 clients worldwide and is passionate about empowering others to grow their businesses in a way that works and feels good.  Jason lives in Boulder, Colorado, with his partner, Kimberly.

How to Get In Touch with Jason Moss:

Email: [email protected]

Website:   http://jasonmoss.com/

Free Gift:  https://go.jasonmoss.com/messaging-cheatsheet?Source=Podcast

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week, and you can listen to Connie dive into new sales and business topics or problems your business may have.

“Sales are contingent upon the attitude of the salesman, not the attitude of the prospect.” William Clement Stone

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If used correctly, AI can be a great time saver and resource for salespeople. Sales automation is no longer a wish; it’s necessary to remain a highly successful and productive salesperson. 

Our mindset can help or hinder our success, too. So, we must find a blend of automation resources that allow us to accomplish more in less time while minding our brains to remain focused and diligent. 

About Bill Rice: 

Bill is a seasoned entrepreneur and marketing expert with over 20 years of experience in lead generation, digital marketing, and business growth. His journey began in counterespionage as an Air Force Officer before transitioning into the business world, where he has successfully built and sold multiple companies.

How to Get In Touch with Bill Rice:

Email: [email protected]

Website:   https://billricestrategy.com/

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week; listen to Connie dive into new sales and business topics or problems you may have in your business.

“It is the long history of humankind (and animal kind, too) that those who learned to collaborate and improvise most effectively have prevailed.” – Charles Darwin

YouTube:

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Humans seek connection and community, yet we also desire independence. Neither is good or bad; we need both. Being independent doesn’t mean we shouldn’t seek others’ advice, help, or expertise because we can’t do it alone.  

Having different perspectives allows us to learn and grow and minimize blind spots. We can leverage the strength of others to protect us from our areas of growth or potential.

About Amanda Banks: 

Amanda is an Entrepreneur, TEDx Speaker, Host, and organizer, Former High-Level Competitive Athlete, Media Show Host, 2023 Nashville Emerging Leaders Award Finalist in the education Category, Consultant, and Business Leader. Her company, Create and Innovate Solutions, LLC, helps individuals and companies build authentic influence through platforms, events, and relationships. She has a strong sales, marketing, brand development, healthcare, and technology track record.

She's passionate about her family and friends, as well as personal growth and development. She believes every conversation is an opportunity to make a positive impact in the lives of others. She serves the community on the Nashville Sports Council - Women in Sports Committee and is a Mentor for Vanderbilt's "The Wond'ry".

How to Get In Touch with Amanda Banks:

Email: [email protected]

Website:   http://www.amanda-banks.com/

Free Gift:  https://www.amanda-banks.com/offers/YLhjwbZy

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LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube.  New episodes post every week - listen to Connie dive into new sales and business topics or problems you may have in your business.

“Speech is power: speech is to persuade, to convert, to compel.”-Ralph Waldo Emerson

YouTube:

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This quote embodies sales. If we can dial in and develop our speeches and presentations, we can easily and authentically persuade without manipulation, convert because your solution is the correct fit, and compel because the person has been waiting to buy from you.

Unfortunately, many of us speak AT the prospect or client and try to persuade using manipulation, so we don’t convert the sale.

About Leslie Fiorenzo:

After failing to win the top prize in a speech contest early in her career, Leslie began her journey toward excellence in public speaking. Her unique approach comes from over 30 years in corporate environments using the skills she now teaches. 

Leslie is the author of “Twenty-One Lessons to Master the Difficult

Conversation” and “Find Your Voice: Conquer Your Fear & Share Your Story with Confidence” are available on Amazon.

How to Get In Touch with Leslie Fiorenzo:

Email: [email protected]

Website:   lesliefiorenzo.com/

Free Gift: https://lesliefiorenzo.com/fsbebook-4813-6913

Stalk me online!

LinkTree: https://linktr.ee/conniewhitman

Subscribe to the Changing the Sales Game Podcast on your favorite podcast streaming service or YouTube. New episodes are posted every week; listen to Connie dive into new sales and business topics or problems you may have in your business.