If Thanos did his “snap” and half of life on the whole Universe is wiped out…

Something that also starts with the letter “s” is responsible for high abandoned cart rates.

“Shipping fees.”

To be exact, 55% of shoppers abandon their carts because of unexpected costs like shipping fees and taxes.

I’m sure you already knew this, right? To increase your abandoned cart recovery rate, you can include a shipping coupon in the post-abandonment email sequence.

And again, you already knew this: If you’d like to stand out from the crowd a little bit more, you can also include product reviews or other kinds of social proof in your email copy.

That’s why in this week’s video, I wanted to talk to you about something that you might not have heard of before — a strategy you can use to increase your abandoned cart recovery rate effectively.

Put yourself in the equation again. Here’s what I mean.