Episode 162 - The Better Bookmaker
T from the Better Bookmaker joins to discuss his approach to the betting and bookmaking industry. Hosted on Acast. See acast.com/privacy for more information.

E162 - The Better Bookmaker

A betting podcast about the business side of the betting, wagering and investing world. Hosted by Jason Trost Hosted on Acast. See acast.com/privacy for more information.

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On this episode of the Business of Betting Podcast, Jason is joined by Matthew Trenhaile. In a bit of a twist on the standard format, the guest is the one asking the questions to our host!
Hear them discuss:
02:14 - The Smarkets origin story, and why Jason thought an exchange was needed 08:32 - How Smarkets almost became a social betting platform, and the role that social features play in the exchange experience  13:03 - The Betafir API, developer ecosystems, and why Smarkets currently operates as a "closed garden" platform 21:44 - The backstory of how Smarkets came to be its own market maker, and the challenges that came with that 29:22 - Whether the value proposition of exchanges will ever become broadly appealing to recreational bettors 37:31 - The allure of pivoting to B2B for exchanges and syndicates 47:18 - The challenges of offering political betting markets 52:23 - Trading on Betfair in the early days 60:58 - What Matthew wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E210 - Matthew Trenhaile

On this episode of the Business of Betting Podcast, Jason is joined by Dillon Borgida from Betonu.
Hear them discuss:
01:42 - NCAA basketball talk 03:20 - Breakdown of sportsbook VIP programs and how they work 08:26 - The role of VIP hosts 10:35 - Why Smarkets doesn't have a VIP program (so far) 15:00 - Why VIP players aren't necessarily price sensitive  16:04 - The different tiers of VIPs, and what perks each tier can expect 20:23 - The role of credit and offshore sportsbooks with VIP players 23:28 - VIPs, responsible gambling, and affordability checks 30:10 - What the next 10 years look like for VIP players in the regulated US market 33:29 - What Dillon wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E209 - Dillon Borgida from Betonu

On this episode of the Business of Betting Podcast, Jason is joined by Greg Kajewski from BettorEdge.
Hear them discuss:
01:00 - March Madness check-in 02:30 - Jason's collegiate wrestling career 05:38 - Introduction to BettorEdge 09:18 - Mechanics of transactions on BettorEdge, and how they are structured to ensure compliance 14:08 - BettorEdge's peer-to-peer betting model 16:32 - The different ways that BettorEdge monetizes its platform 20:21 - Attracting liquidity to the exchange 23:45 - Greg's opinion of Smarkets' strategy in the US market 25:34 - Marketing a betting product in a loud and crowded landscape 26:52 - BettorEdge funding and company backgrounder 28:49 - What Greg wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. 
 Hosted on Acast. See acast.com/privacy for more information.

E208 - Greg Kajewski from BettorEdge

On this episode of the Business of Betting Podcast, Jason is joined by Chris Grove from Acies Investments 
Hear them discuss:
01:43 - How Chris became so good at doing PR 03:31 - What Chris sees as his "north star" for his work in the betting and gaming industry 09:29 - Chris' thesis on why the future is "not so much gamifying sports betting as building games that are powered by sports outcomes" 15:33 - Where Chris sees opportunity for startups and challenger brands in a duopolistic US operator market 21:00 - The role and relative importance of price as a differentiator for sports betting operators 26:18 - The significance of exchanges, where they sit within the landscape, and why they're not bigger 35:01 - A debate on whether online sportsbooks are 'technology companies' or 'gambling companies' 43:51 - What Chris wants to be when he grows up


⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E207 - Chris Grove from Acies Investments

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.
Hear them discuss:
01:53 - Are US sportsbook product companies or marketing companies? 05:44 - The importance of price as part of the betting product experience  09:30 - Lean marketing tactics for operators without billion dollar marketing budgets 12:00 - How to successfully market betting apps using app store optimization  15:17 - Acquiring users and customers organically  20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting 23:05 - The popularity of political betting markets 24:51 - Examining the current prediction markets for the 2024 US presidential election  29:00 - Critiquing Smarkets' marketing strategy  30:31 - What James wants to be when he grows up

 ⚡️ Follow BoB on Twitter/X ⚡️ Follow Jason on Twitter/X ⚡️ Apply to be a guest here

 This episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Acast. See acast.com/privacy for more information.

E162 - The Better Bookmaker

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