What does it truly mean to live a better life? Is it about having more money, achieving success, finding the right relationship, or simply being happier?

In this first episode of The Better Life, Fortune introduces the vision behind the podcast and explores what it means to become a better version of yourself. From mindset and relationships to money, purpose, spirituality, health, and personal growth, this podcast is about looking at life as a whole.

This is more than motivation—it’s about real conversations, practical wisdom, and ideas you can apply to everyday life.

Welcome to The Better Life—where we learn to think better, live better, and become better.

Search is changing—and businesses can no longer think only about ranking on Google.

In this episode of The Better Life, I’m joined by Shanzila Ahmed, Chief Product Officer at ReachLLM and an expert in AI search visibility and Generative Engine Optimization (GEO), to explore how AI is changing the way people discover businesses, evaluate options, and make purchasing decisions.

We discuss what happens when consumers stop searching with keywords and start asking AI for recommendations, why traditional SEO doesn't automatically translate into visibility in AI-generated answers, and what businesses need to do to become credible sources that AI systems can recognize, mention, and recommend.

Beyond the technology, this conversation is about the future of business: If AI becomes the new gateway between customers and brands, what does it take to be seen and trusted?

Whether you're a business owner, marketer, entrepreneur, or creator, this episode offers a practical look at how to prepare for the next era of search.