You've finally finished a project, you're ready to send it off to the client but TO BE SURE, you muster up the courage (because you know it's the right thing to do) to show your friends, mentors and family the draft first before it's sent off to the big dog client. Now, you're sitting there waiting while your anxiety levels are at an all-time high, hoping for any sign of validation. Hours go by and they get back to you... "It looks good!"... but a real creative, will look for more than just the words "It looks good."