From our previous episode, we left off with closing the initial meeting with your client. Now, let’s be clear, they aren’t your client YET. We call this a ‘lead’... Now you’re off and ready to give them a proposal of your idea for the project… You can either go down two different roads, “Do whatever you want, I trust you, I give you all the freedom” OR “I have a few concepts and I want you to do THIS and ONLY this”