This month we got to speak with Chris, Lead of Customer Success at GoSquared. We talked mainly about analytics and how using GoSquared helps in aiding marketing decisions through leveraging data. We also discuss how you are able to use analytics to better segment your target audience and truly convert without neglecting the user experience.
Take a look at Bettercast: https://bttr.link/1-Bettercast
Join the conversation on Linkedin: https://bttr.link/Linkedin
Watch the Video of this episode: https://youtu.be/Tkuvr0VqPO4
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Bettercast is a hybrid conference and events platform that works in harmony with your AV and production team. This flexible platform can adapt to any size event, from a single company announcement to a multiday conference, Bettercast can support them all. launched in 2020, midway through 2020, the wife of Bettercast founder needed a platform for her conference that had to go hybrid. He looked around and saw that there were only two options, either spend upwards of $20,000 for a platform that had all the features needed or make do with zoom and deliver a substandard event. Neither were good enough so Bettercast was built and went from wireframes to its first paying customer in 8 weeks. We started scaling in 2021, after launching we started working with partners in Australia and the USA to deliver amazing event experiences for thousands of guests in a very short time. Then through friends of the business, we secured some angel funding and was able to start growing the team! In late 2021, we began the process of raising some substantial seed investment that will give us the opportunity to not keep growing the product but also support customers in new regions and more.
GoSquared is the all-in-one software platform to help you grow your business and engage with your customers. The GoSquared platform helps you convert your website visitors into loyal customers, and offers a suite of products to connect with your customers throughout their journey.
With GoSquared you can: Understand how your online marketing is performing. Proactively reach out to anonymous website visitors to convert them into leads. With GoSquared you can: Onboard and engage with your leads to convert them into customers, using email and on-site messaging. Provide personal customer service via Live Chat and email. Engage with your customers throughout their life cycle with personal, relevant messages.
GoSquared is a platform with a tightly integrated suite of products. You can use one or use them all together to grow your business: Analytics, Live Chat, Automation, Customer Data Hub.
