In this episode of The Beverage Clique Podcast, we travel to Chengdu, China, to explore one of the world’s most important yet often misunderstood spirits: Chinese Baijiu.
Recorded during a recent visit to local Baijiu distilleries, Sean sits down with Vincent Xu, founder of the Chinese Baijiu Certificate, or CBC, to better understand the history, culture, production, aroma styles and global potential of Baijiu.
Vincent is a Baijiu, wine and spirits educator, consultant and judge, as well as a Chinese national-level Baijiu taster, Sichuan Baijiu judge and co-founder of the BAIJIU100 competition. Through CBC, he has been working to build a structured and internationally accessible education system for Chinese Baijiu.
For many drinkers outside China, Baijiu can feel intense, unfamiliar or difficult to understand. But behind every glass is a deep world of grains, fermentation, qu, distillation, ageing, blending, regional identity and craftsmanship.
This episode also marks a meaningful milestone for The Beverage Clique Academy, which is now the exclusive CBC training partner for Southeast Asia. As Baijiu continues to grow beyond China, structured education will play an important role in helping sommeliers, bartenders, educators, spirits professionals and curious drinkers understand the category with more clarity and appreciation.
Whether you are new to Baijiu or already working in wine and spirits, this episode offers an accessible introduction to Chinese Baijiu and why it deserves a bigger place in global beverage education.
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