Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. 

In this episode you’ll learn:

• The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. 
• Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.
• How to handle shipping deadlines for 2021 without driving your customers crazy.

Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.

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Links Mentioned

• Learn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Sponsored by Klaviyo

Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.