Consumer Markets
As we've already touched on, the consumer market (sometimes referred to as the retail market), involves the buying and selling of everyday goods, such as appliances, furniture, groceries, clothing, etc.Â
Business Markets
Business markets essentially involve the selling and buying of products and services between two or more business entities for use by those businesses.Â
Government Markets
Government markets represent the third key market in today's global economy. The government market consists of the various local, state, federal, and international government entities, and can be further broken down into various agencies, offices, and military departments.