As we entered April 2020, nobody foresaw what the year to come would bring - indeed, most anticipated that bike businesses would close along with most other industries.
What followed was an unprecedented year of demand, and what is more incredible is that there was actual data to back up the anecdotal evidence of surging demand for the first time.
This podcast tracks the history of the Bicycle Association's Market Data Service (MDS). How it came into being, why the industry had to wait so long for a true Market Data Service, and what is to come.
Join us as we talk with Simon Irons and Tom Payton, from the BA team behind MDS, Jack Dennison of Sigma Sports, who uses the service, and Nick Nettleton of Loft, to hear how MDS will evolve to provide even greater value in the future.
Bicycle Association Market Data Service - https://www.bicycleassociation.org.uk/market-data/
Want to join the Bicycle Association - https://www.bicycleassociation.org.uk/membership/?jump=Join-the-BA
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