Biz Book Broadcast regular Ron Tester is back in the studio today to help me unpack the important issues around the Big Bad Wolf from Three Little Pigs Fame. Our text is The True Story of the Three Little Pigs by John Scieszka which retells the story from the wolf’s point of view. 

With lovely illustrations from Lane Smith, this books gives us the other side of the fairy story. Which gives us as good a reason as any to talk about branding – for once, it’s not much of a stretch. So much to dig into.

Look for more shows in this Classics strand where we take well-known stories + for no good reason discuss them as business books. 

Book discussed in this episode:

• The True Story of the Three Little Pigs by John Scieszka

And do check out Ron’s Website – www.rontestercoaching.com

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And don’t forget to get your reading list of the 10 essential reads for every successful biz owner - these are the books Liz recommends almost on the daily to her strategy + Mastermind clients.

This isn’t your usual list of biz books, these answer the challenges you’ve actually got coming up right now. Helpful, quick to read and very timely.

Click here lizscully.com/reading to get your book list