AI tools like ChatGPT and Perplexity are quietly becoming the place where discovery happens — but there’s a big blind spot most brands haven’t noticed yet: your videos.

In this episode, Chris and Sylvie sit down with Ben Ruedlinger (one of Wistia’s earliest employees) and Phill Nottingham (founder of Organic Video and longtime Wistia collaborator) to unpack why most videos are invisible to AI search. They break down what actually happens when an LLM “reads” your website, why traditional embeds and YouTube fall short, and how Wistia’s new LLM-friendly embed codes make video content readable to AI without wrecking your site experience.

If you rely on video to explain what you do, attract the right customers, or stand out in your niche, this is an episode you can’t afford to skip.

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