Knowing your product’s worth is imperative for lasting business success.This week on The Big Idea with Elizabeth Gore, celebrity and wildlife photographer Michael Muller joins the show to answer the question: How do I build client trust? Self-employed, Muller built his brand by cultivating strong relationships with A-list celebrities, large-scale movie studios like Marvel, and extremely well-known low-profile groups - all without underselling himself or his photography. He and Gore discuss his journey and share insight on how entrepreneurs can price their products confidently while building trust with clients and business partners along the way.

Thoughts? Questions? Fan mail? Email us at [email protected]

Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Here’s the secret to building brand loyalty: create things people actually like.

This week on The Big Idea with Elizabeth Gore, Harry’s co-founder and Mammoth Brands co-CEO Jeff Raider joins the show to answer the question: How do I create customer loyalty? Mammoth Brands, the parent company to Harry’s, Flamingo, Lumē, and Mando, prides itself on their motto, “create things people like more.” Raider shares his entrepreneurial stories with Gore and explains how putting the customer at the forefront of every business decision has helped generate brand loyalty.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]

Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

What if the secret to being a successful CEO had nothing to do with what you say, but everything to do with how you move?

This week on The Big Idea with Elizabeth Gore, Sisterpreneur CEO and body language expert Linda Clemons joins the show to answer the question: How can I use body language to communicate in business? Clemons is one of the country’s top body language experts and uses her skills to help entrepreneurs and other business people learn how to communicate effectively through non-verbal actions. Clemons takes time this episode sharing insight and tips for entrepreneurs so they can learn how to better pitch ideas or be stronger managers by making slight adjustments to their posture, hand placement, eye contact, and more.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]

Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Going from Wall Street to wellness wasn’t easy - but this CEO proves it’s possible.

This week on The Big Idea with Elizabeth Gore, Apothékary CEO and founder Shizu Okusa joins the show to answer the question: How do I navigate a career pivot? Okusa — who got her start working in finance on Wall Street — decided to overhaul her career and pivot to entrepreneurship in the wellness sector. Okusa and Gore discuss what it takes to enter this growing industry and the many pivots she faced personally and professionally on her journey.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]

Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Want to succeed as an entrepreneur? Focus on the problem, not the product.

This week on The Big Idea with Elizabeth Gore, Waze and Pontera co-founder Uri Levine joins the show to answer the question: How do I start a business by solving a problem? Levine, a serial entrepreneur, has spent his career building solution-oriented businesses rooted in real problems in society. From money management to navigating traffic, Levine breaks down the motivations behind two of his companies, and why it is so important for entrepreneurs to fall in love with problems - not solutions - when building their business.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Questions? Fan mail? Email us at [email protected].

Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff.

Want to succeed as an entrepreneur? Focus on the problem, not the product.

This week on The Big Idea with Elizabeth Gore, Waze and Pontera co-founder Uri Levine joins the show to answer the question: How do I start a business by solving a problem? Levine, a serial entrepreneur, has spent his career building solution-oriented businesses rooted in real problems in society. From money management to navigating traffic, Levine breaks down the motivations behind two of his companies, and why it is so important for entrepreneurs to fall in love with problems - not solutions - when building their business.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Questions? Fan mail? Email us at [email protected].

Yahoo Finance Sports Report is developed and produced by Lauren Pokedoff.

Can you turn your passions into profit? This Tony Award-winning Broadway producer did just that!

This week on The Big Idea with Elizabeth Gore, Seaview Productions CEO Greg Nobile joins the show to answer the question: How do I monetize my passions? Nobile, a life-long fan of the performing arts, became a theatre producer as a way to work in the industry without having to act, sing, or dance. He and Gore break down what it means to be a producer, why he chose to pursue a career on the business side of theatre, and how other budding entrepreneurs can find success while still working in an industry they love.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]

Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

For this CEO, customer feedback changed her company’s game.This week on The Big Idea with Elizabeth Gore, Slick Chicks Founder & CEO Helya Mohammadian joins the show to answer the question: How do I design a product with my end customer in mind? The adaptive apparel line began as a side hustle for Mohammadian. Gore and Mohammadian break down how she took her prototype underwear design and through customer feedback was able to scale it into a massive adaptive apparel line helping people with disabilities or other physical challenges.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]
Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Want press for your business? Inc. Magazine’s editor in chief breaks down the best way to do it.

This week on The Big Idea with Elizabeth Gore, Inc. Magazine editor in chief Mike Hofman joins the show to answer the question: How do I get press for my company? Following this week’s announcement of the 2025 Inc. 5000 honorees - a celebration of the fastest-growing private companies in America - Hofman stopped by the show to celebrate some of the businesses honored and share the stories of how they grew their companies in unique and expeditious ways to earn their place on the coveted list.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]
Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.

Can your favorite pastime become a thriving business? This CEO made it happen.

This week on The Big Idea with Elizabeth Gore, DripShop CEO and co-founder Javaughn Lawrence joins the show to answer the question: How do I monetize my hobbies? Lawrence turned his childhood hobby—collecting and trading Pokémon and other collectible cards—into a live-shopping e-commerce platform. He and Gore discuss why he chose to pursue this path professionally and how he continues to build community by livestreaming one pack of trading cards at a time.

Yahoo Finance’s The Big Idea with Elizabeth Gore takes you on a journey with America’s entrepreneurs as they navigate the world of small business.

Thoughts? Questions? Fan mail? Email us at [email protected]
Yahoo Finance’s The Big Idea with Elizabeth Gore is hosted by Elizabeth Gore. It is developed and produced by Lauren Pokedoff.