Want to elevate your storytelling? In this episode, we break down the most essential insights from Robert McKee’s legendary book STORY. From mastering structure to crafting scenes that turn, you’ll learn why writing is a craft, not a mystery—and how to wield that craft with intention. We cover the five essential story beats, the role of genre, the importance of character choices, and what it really means to be a writer. Whether you're writing screenplays, novels, or anything in between, these timeless lessons will sharpen your storytelling instincts.

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Yours truly,Phil SvitekFilmmaker, author, podcaster & 360 Creative Coach⁠http://philsvitek.com⁠