The Big Impression

By The CurrentBusiness Entrepreneurship Marketing Careers

The Big Impression episodes

August 03 BBDO's Nancy Reyes and Chris Beresford-Hill on why epic creativity is good for business
BBDO’s Nancy Reyes and Chris Beresford-Hill discuss why creativity still matters in the AI era, the value of long-term client relationships and the balance between award-winning work and measurable results.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
20 min
July 29 MINI CMO Jennifer Treiber-Ruckenbrod on the rise of AI bots and the risk of ‘water armies’
MINI’s Jennifer Treiber-Ruckenbrod discusses AI-generated content, bot-driven conversations and the new challenges brands face online.

Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
24 min
July 22 Disney’s Jamie Power explains why advertisers are buying audiences, not shows
Disney is reinventing advertising across its streaming ecosystem. On this edition of The Big Impression, Disney’s SVP, Addressable Sales, Jamie Power explains how advertisers can now buy audiences seamlessly across Disney+, Hulu, ESPN and more — and why more brands are choosing biddable to transact their upfront commitments. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
16 min
July 15 Target's Matt Drzewicki explains why retailers are becoming AI's most valuable data partners
Hear how Target's Roundel is helping brands navigate AI, retail media and the changing consumer journey, while proving the impact of every advertising investment.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
24 min
July 08 Hinge's Tamika Young explains why the app wanted to reach Gen Z at the movies
Hinge's Chief Marketing and Communications Officer, Tamika Young, talks about the challenges of marketing to an audience whose goal is to delete the app. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
18 min
July 01 Joy Robins on how The New York Times is luring news-averse advertisers
The New York Times' Global Chief Advertising Officer, Joy Robins, discusses games, commerce media and why news organizations need to shift the narrative away from "brand safety" to attract advertisers.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
24 min
June 24 Kroger's Christine Foster says more brands are applying retail data to CTV campaigns
Christine Foster, group vice president of commercial strategy and operations at Kroger Precision Marketing, talks about the benefits of grocery data, helping brands see all the way through the marketing funnel, and the scale of its loyalty data set. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
27 min
June 18 Reddit's Paulita David on how brands are using the internet’s most valuable focus group
Paulita David, VP, Head of U.S., Large Customer Sales at Reddit, unpacks how brands are tapping into Reddit’s communities for sharper consumer insights, real-time cultural signals, and a deeper understanding of what drives decision-making online.
For more on what's moving the industry, head to The Current: https://www.thecurrent.com/
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
24 min
June 11 Hisense CMO Sarah Larsen on turning the FIFA World Cup into a brand-building moment
As FIFA World Cup fever takes hold across North America, Hisense USA CMO Sarah Larsen joins the podcast to discuss the brand's role as an official tournament partner, the strategy behind its "Out Host with Hisense" campaign, and how the company is using one of the world's biggest sporting events to drive awareness, cultural relevance, and business growth in the competitive consumer electronics market. Dive into more insights and inspiration from leaders in ad tech:
https://www.thecurrent.com/
Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com
for information about our collection and use of personal data for
advertising.
25 min
June 03 The Weather Company's Dani Feore on how the elements can be a predictor of consumer behavior
The Weather Company's Dani Feore joins The Big Impression to discuss the neuroscience behind weather-driven marketing, why consumer mindsets shift with changing conditions and how brands are using those insights to boost performance.
Dive into more insights and inspiration from leaders in ad tech: https://www.thecurrent.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
21 min

About The Big Impression

From the publisher's feed

The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to…