The Big Leap

How can you convince people that although you're offering Holiday Inn prices, you're still offering a Ritz Carlton experience? How do you answer 'what's the catch?' when there is no catch? How do you counter the perception that lower cost means lower quality of consumer experience?

Today Joey and Eric tackle concepts such as premium pricing, extreme spending vs 'guerrilla warfare' forms of marketing, and the importance of word of mouth testimony - all via a brand new invention they like to call the Dillibopp.

Get in touch with Eric:

www.abundowealth.com

https://www.instagram.com/abundo_wealth

https://twitter.com/AbundoW

https://www.linkedin.com/in/ericbsimonson

Show Joey some love:

https://voilaitsold.com/

https://www.instagram.com/voilaitsold/

https://www.facebook.com/voilaitsold/

https://twitter.com/VoilaItSold

The theme of today's episode is competition, and that awkward moment when you first discover that someone else has had a similar idea to you. When your market starts to become crowded and you're no longer on an island, how do you adapt and adjust to the presence of your newly found peers?

Whether retaining core values, differentiating one's offerings, 'staying frosty', or working with your competition constructively, Joey and Eric offer a wide range of views and insights into how your Big Leap project can stay on track in the face of a challenger.

Get in touch with Eric:

www.abundowealth.com

https://www.instagram.com/abundo_wealth

https://twitter.com/AbundoW

https://www.linkedin.com/in/ericbsimonson

Show Joey some love:

https://voilaitsold.com/

https://www.instagram.com/voilaitsold/

https://www.facebook.com/voilaitsold/

https://twitter.com/VoilaItSold

It's a Big Leap special today as Joey is substituted for his Voila business partner, James Andersen. This gives Eric the opportunity to use James's own Big Leap experiences as a case study, asking questions like what first prompted the move? When did an initial spark of an idea become a concrete idea that was being enacted? How much planning did he make for failure, and has his honeymoon period run out yet?

Get in touch with Eric:

www.abundowealth.com

https://www.instagram.com/abundo_wealth

https://twitter.com/AbundoW

https://www.linkedin.com/in/ericbsimonson

Show Joey (and James) some love:

https://voilaitsold.com/

https://www.instagram.com/voilaitsold/

https://www.facebook.com/voilaitsold/

https://twitter.com/VoilaItSold

"Don't Doubt Your Vibe" - Elon Musk

Taking your Big Leap is not all unicorns and fairy dust, and today Joey and Eric have a chance to reflect on what you need to do when you hit the end of your honeymoon period. Perhaps your idea has not blossomed to the extent you would have hoped, or maybe you're struggling with the pure volume of work you have to grind through.

With a little help from an Elon Musk song title, the Leapers-in-Chief underline the importance of remaining true to your values and your vibe, holding onto your long term vision, and continuing to do it for the right reasons.

Get in touch with Eric:

www.abundowealth.com

https://www.instagram.com/abundo_wealth

https://twitter.com/AbundoW

https://www.linkedin.com/in/ericbsimonson

Show Joey some love:

https://voilaitsold.com/

https://www.instagram.com/voilaitsold/

https://www.facebook.com/voilaitsold/

https://twitter.com/VoilaItSold

Give your Big Leap a head start by utilizing the wide range of innovative products and services available in the new decade. From royalty free music providers to communications professionals who ensure you never miss a call again, Joey and Eric share with you their Top Ten Tips, Tricks and Technologies of 2020.

Can You Work With Someone You Don't Love? - or someone that doesn't share your values?

In this episode of The Big Leap, Joey and Eric argue passionately for always keeping alignment in mind when recruiting partners, colleagues or even clients. This could mean alignment of your goals, your ambition, or your ideals. For Joey, it is a waste of time to undergo background checks and an interview process if you haven't yet established that this alignment is there.

How do you find such people? Keep your 'awareness hat' on the whole year around - the person you're speaking to might be an ideal fit in the future, even if you're not looking for anybody right now. Put that person on your 'bench' and bring them on when the time is right.

Rounding things off, Eric surprises Joey by revealing that he loves the process of interviewing and employee evaluation.

Can you summarize your business model and mission in less than 20 seconds? If not, then this episode explains why you should be able to.

Eric and Joey discuss the importance of proper messaging. They explore the value of differentiation, the subtle differences between grabbing attention and then retaining it, and the challenges around targeting your messaging at the right people.

How much capital do you need to put up front? To what extent can you afford to get into debt?

Should you retain part time work to keep your income secure? Or will that be a demotivating factor?

What's your attitude towards recruitment?

Would you benefit from the insight and separate skill set of a business partner? Or would you have doubts about their trustworthiness or passion for the project?

Joey and Eric discuss some of the big decisions you need to make regarding investing your money and time - and make some realisations of their own about their respective Big Leaps.

To open the series, Eric and Joey discuss some of the considerations we must weigh up before taking the Big Leap.

Firstly - is it a good idea, and something that you should do? What are the risks vs the rewards? What is your worst case scenario - your 'floor' - and how does it compare to growing old and regretting never doing it?

Also discussed are the pros and cons of discussing your plan with your confidantes. Will the counsel of loved ones and colleagues help to boost your determination and resolve, or could it introduce doubts?

The two entrepreneurs discuss their respective passions for their own enterprises before closing the episode with some Big Leap book recommendations to help get your mindset prepared.

Are you ready to make a big change? Do you have a thought or an idea that you believe could change your life or those of others - but are unsure about how to get it off the ground? Do you want to make The Big Leap?

In this brand new series Eric Simonson and Joey Torkildson aim to ease your doubts and fire you up for the major changes you want to make to your personal or professional life. Coming from the world of financial planning and real estate respectively, Eric and Joey have recently embarked on new enterprises that shatter their industries' normal way of thinking. In this podcast, they aim to help you turn convention upside down and take your Big Leap.