Talal is a hard core computer scientist (multiple degrees from Cornell) but with a passion for Intellectual Property. He was part of the team that developed the original water marking technology for digital rights management. And now, at the helm of Intertrust, focuses on utilizing IP as both a defensive and an offensive strategy. And while execution is still key to success for entrepreneurs, IP can play an important role in terms of differentiation and keeping competition at bay. Keywords: IP, intellectual property, patents, offensive, defensive, strategy, competition, differentiation...