What does it take to transform a jersey number into one of India's most powerful lifestyle brands?
In the very first episode of The Big Picture with Abhijith Skanda HN, we explore the incredible journey of Virat Kohli—from a young cricketer with big dreams to the founder of one8, a brand that changed the sports and fashion industry in India.
This episode dives deep into Virat Kohli's early life, the emotional story behind jersey number 18, his partnership with Puma, and the rise of one8 from a celebrity collaboration to an independent business empire.
00:00 – 01:03 — Introduction
01:04 – 01:52 — Chapter 1: A Boy with a Dream
01:53 – 02:49 — Chapter 2: The Rise of a Superstar
02:50 – 03:49 — Chapter 3: The Power of Number 18
03:50 – 04:40 — Chapter 4: Building the one8 Brand
04:41 – 05:28 — Chapter 5: From Brand Ambassador to Business Owner
05:30 – 06:10 — Chapter 6: The Future of one8
06:11 – 07:07 — Ending & Closing Thoughts
Join us as we uncover the strategy, vision, and business mindset behind one of the biggest athlete-led brands in India.
🎙️ Podcast: The Big Picture with Abhijith Skanda HN
🎤 Host: Abhijith Skanda HN
📅 Episode Release: 18 July 2026 • 6:00 PM IST
🎧 Available on Spotify, Apple Podcasts, Gaana, JioSaavn, and other major streaming platforms.
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