The Big Possible

Alex Pitt is the founder of the branding agency, Strange, and the host of Build Your Maverick Business podcast. Her mission is to inspire the underdogs, the renegades, and the outliers of the world to rise up and build a rebel empire. In other words, she is tired of the old suits taking up all of the space in the entrepreneur world. 

Segmented timestamps:

[01:38] - Alex’s superpower, making people feel seen.

[2:51] - Alex’s biggest risk and the mind-blowing moment that led to it

[8:32] - Crafting the mission of your brand 

[11:41] - Alex’s #1 piece of advice

[12:06] - Visualize where you want to be and work backward from there

[13:56] - How Alex gets support when she hits a wall

[15:56] - Where does happiness come from? 

[17:29] - Alex’s advice for a new brand

[19:54] - The decision-making frameworks Alex uses

[21:03] - How to reach out, connect or support Alex

Notable Quotes:

“What I really cared about was the fact that there were so many people like me who were putting ourselves in a box and not letting our true authentic selves come out because that is what we are told is acceptable. I just thought that’s a load of bollocks.” ~ Alex Pitt

“My mission is all about making sure I’m not looking at what everyone else is doing, I’m thinking, what do I want to do?” ~ Alex Pitt

“Feel into it, follow your gut, and follow that energy.” ~ Alex Pitt

“I think it is important to have fellow founders around you because they just get it on a level others around you might not.” ~ Alex Pitt

“What I find happiness generally comes from, if you want it to be maintained, is finding that fulfillment first.” ~ Alex Pitt

“Your brand is not your logo.” ~ Alex Pitt

“Think further beyond just the design of what your brand is and think about how you want people to feel when they associate with your brand.” ~ Alex Pitt 

Resources Mentioned: 

Build Your Maverick Business podcast:

Spotify

Apple Podcasts

Reach Alex at:

Website: https://www.strangecreativestudio.com/ 

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Clinton Sparks is an entrepreneur, investor, executive, author, and leading-edge innovator when it comes to integrating culture, collaboration, and cross-platform marketing. He is a Grammy-nominated, multi-platinum DJ, Producer, and Songwriter responsible for selling over 75 million records. He is also the Co-founder and Chief Business Development Officer of the world’s fastest growing and most socially diverse esports lifestyle gaming brand, XSET.

Clinton is also a dedicated father and husband. He has a big heart that shows up in his voice and his work. 

Segmented timestamps:

[01:00] - Clinton's superpower, caring about everyone he works with and everything he does

[3:40] - Defending your “happy” once you find it

[04:16] - What Clinton is doing to impact the world in a positive way

[7:03] - Use your partner’s communication style to communicate effectively

[09:59] - Clinton shares his thoughts on risk and why planning for failure is key

[18:49] - Clinton’s pivot away from being a career criminal

[20:02] - Travel through life in a caring way. Care about yourself, others, your job, everything.

[20:40] - You have so many options to make your dream a reality

[21:55] - Clinton’s top priority when making decisions

[23:54] - The benefits of being real and authentic

[25:24] - The one line that could change the world

[26:04] - Is your brain’s default set to negativity? How to start rewiring your brain to be happier

[28:50] - How to reach out, connect or support Clinton

Notable Quotes:

“If you want to be a great leader, then you must be accountable for all of the things that go wrong.” ~ Clinton Sparks

“If you are trying to live a happy life and you are looking for your happy - or if you have found your happy - you must then defend your happy.” ~ Clinton Sparks

“When you are making a plan to success, you always have to include failure in that plan because if you don’t plan for failure, you won’t know how to deal with it when it happens.” ~ Clinton Sparks

“Don’t just listen to someone who had one win. Anyone can get lucky. Listen to somebody that has built a formula that has proven to be successful.” ~ Clinton Sparks

“There are so many different ways to do what you like to do - and kill it - and have the life that you want to have.” ~ Clinton Sparks

“If you are authentic and real from the beginning, you don’t have to start a department for diversity, you don’t have to start a social good department, it is just who you are.” ~ Clinton Sparks

“Don’t be fooled by thinking that just because you made your dreams become a reality that you have escaped your nightmares.” ~ Clinton Sparks

Resources Mentioned: 

Clinton’s Book: How to Win Big in the Money Business:

https://www.winbiginmusic.com/free-book46211038 

Reach Clinton at:

Website: https://clintonsparks.com/

Facebook: https://www.facebook.com/clintonsparks/

Instagram: http://www.instagram.com/clintonsparks

Twitter: https:

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Nic is a tech recruiter turned into a career coach and toddler mama with a decade of experience hiring for customer service teams, speaking with over 3,000 candidates as a tech recruiter, and training hiring managers on how to interview.

She has learned the ins and outs of what it takes to get a job you actually love without compromising your values or wallet. For 8+ years, Nic has spoken with thousands of candidates, trained interviewers, and coached 20+ clients to figure out the next steps in their careers, how to navigate the interview process, and land amazing jobs.

What is intriguing about Nic is that she did the impossible and pivoted from the service industry to tech and then coaching. She's also doing transformative retreats, which you will get into during the conversation.

Segmented timestamps:

• [01:34] - Nic's superpower that sets her apart from the crowd 
• [03:24] - What Nic is doing in her business to impact the world in a positive way
• [05:38] - We’re all influencers: Make small changes to influence bigger systemic changes that are needed
• [06:49] - Nic shares about a time when she took the biggest risk and what was going on in her head at the time
• [11:59] - What lights Nic up in bringing people together and the impact of retreats in her life 
• [14:53] -  What Nic loves about retreats and the magic in human connection   
• [15:48] - How to get support when your motivation goes down and you feel stuck 
• [18:40] - Practical tips and tricks on how to hire great talent or get a fitting job
• [23:54] - Nic's decision-making framework that helps her to stay on the right track
• [22:50] - How to reach out, connect or support Nick

Notable Quotes:

“The small changes we make to take care of ourselves can help others take care of themselves.” ~ Nic Frick

"If you show up as someone else and get the job, you will hate it because it will not be a match.” ~ Nic Frick

"As leaders, we need to be clear and transparent about what we stand for if we want the right people to be magnetized to our business." ~  Nic Frick

Reach Nic at:

Website: https://www.nicfrick.com/

LinkedIn: http://www.linkedin.com/in/heynicfrick

Instagram; http://instagram.com/heynicfrick

Facebook: https://www.facebook.com/groups/1129509111118424

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Dr. Naeema is an author, chiropractor, mom of three, business owner, and host of the Elevate Now Podcast. She is a champion for women to pursue their passions with practical advice, resources, and more.

A California native, Dr. Naeema relocated her family to Atlanta following her passion for spreading the message of true health and giving hope back to families like hers that suffered from health issues.

Dr. Naeema truly believes that the power of chiropractic care can make an immense difference in the lives of her patients. She started The Elevate Now Podcast to be able to share her passion for holistic health with more people!

Segmented timestamps:

• [01:08] - Dr. Naeema's superpower, being vulnerable 
• [03:11] - What Dr. Naeema is doing to impact the world in a positive way
• [07:36] - Dr. Naeema shares about a time when she took the biggest risk, what was going on and how she made it
• [12:41] -  Tips on how to find your alignment with your own happiness while pivoting  
• [18:35] - Why you’ve nothing to prove, nothing to defend, and nothing to protect  
• [21:24] - Stepping into the role of a champion and embracing your calling in spite of the fear 
• [24:27] - Defining our own worthiness by keeping the promises we’ve to ourselves 
• [26:04] - How Pain pushes you until your vision pulls you
• [30:02] - How to reach out, connect or support Dr. Naeema

Notable Quotes:

“We miss so many opportunities when we’re looking at our lives from a lens that doesn’t define who it’s that we’re.” ~ Dr. Naeema Olatunji

"Worthiness is an inside job, and we define our worthiness based on the promises we keep to ourselves." ~  Dr. Naeema Olatunji

"The greatest gift is on the other side of you doing it anyway." ~  Dr. Naeema Olatunji

“Fear is supposed to be there, but what you don’t need fear to do is to drive the car.” ~ Dr. Naeema Olatunji

Resources Mentioned: 

Dr. Naeema Olatunji, Raised As A Lie: https://www.amazon.com/Raised-as-Lie-Naeema-Olatunji-ebook/dp/B09QLFLZNK.

Reach Dr. Naeema at:

Website: https://www.raisedasalie.com/

LinkedIn: https://www.linkedin.com/in/dr-naeema-olatunji/

YouTube: https://www.youtube.com/channel/UCEO78sCxha7Qd1f9yikNsNw

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Stephanie Thoma is the author of Confident Introvert and helps entrepreneurs become author-speaker coaches. She started her career as a networking strategy coach and event host. She has facilitated over 1,000 events and established a fulfilling career, helping people generate meaningful connections at online and in-person events. Her mission is to help introverts feel confident and establish relationships that catapult them forward in their career.

As a connector, Stephanie’s views around networking have been featured in Forbes, Business Insider, Entrepreneur, and Thrive Global. She has also been invited to speak at Harvard, Northeastern, and Boston Universities, as well as at international conferences. Stephanie has helped thousands of people celebrate their strengths, step into their authentic confidence, and make meaningful connections.

Tune in!

Segmented timestamps:

• [01:16] - The one thing that Stephanie has a passion for
• [02:28] - How she is making an impact and changing lives through her business and personal projects 
• [04:14] - Taking the biggest risk of her life after an organized and comfortable life that collapsed 
• [11:17] - Habits that Stephanie has cultivated over the years to keep her confidence up
• [14:07] - Coaching concepts you can put into practice today
• [17:57] - Stephanie’s secrets to bouncing back after hitting a wall
• [24:28] - Decision-making frameworks that Stephanie has found to be particularly helpful when making decisions 
• [26:43] - How to reach out, connect or support Stephanie

Notable Quotes:

“A lot of us know that they are capable of achieving so much and making an impact. However, there’s a fear of taking that first step sometimes.” ~ Noah Scott

“Become the change that you wish to see.” ~ Stephanie Thoma

"You were not equipped to solve all the problems in the world. Failures are necessary to keep you on track." ~ Noah Scott

Reach Stephanie at:

Website: https://thestephaniemichelle.com/

LinkedIn: https://www.linkedin.com/in/stephaniemthoma

Facebook: https://www.facebook.com/stephaniemthoma

Instagram: https://instagram.com/stephaniemthoma

YouTube: https://youtube.com/user/songsbysteph/?sub_confirmation=1

Get Stephanie's book:

Confident Introvert: A practical guide to connecting with others at networking events and beyond: https://www.amazon.com/gp/product/B089ZZ6T58/

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible


RSVP for our next epic retreat here 

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Koen stopped his marketing business because he noticed something was very wrong in his life. His dating life failed because he worked 60 to 80 hours a week. That is what made him to start his company, Hovalo. 

Hovalo is an online dating and management company that helps busy entrepreneurs and professionals optimize the results of their online dating while minimizing their time investment.  

Koen had all the systems in place, a great network with top people in the industry, and a good paycheck, but it didn’t make him happier. He realized that money was not the thing and shifted to investing in relationships to have a more fulfilling life and change life. 

Segmented timestamps:

• [01:08] - A bit about Koen and his superpower
• [01:58] - How Koen is making an impact and changing lives through his business and personal projects 
• [03:23] - Koen shares about a time when he took the biggest risk to build something that he believed in 
• [06:59] - Practices that Koen has found to be particularly helpful to push through challenges and show up with energy
• [10:36] - How to overcome setbacks that show up in our entrepreneurship path
• [12:47] - About Hovalo dating app and tips on how you can find success in your dating life
• [16:22] - Marketing and client acquisition strategies to help you find your avatar 
• [20:12] - Decision-making frameworks that Koen has found to be particularly helpful when making decisions 
• [21:51] - How to reach out, connect or support Koen

Notable Quotes:

“Money will not make you feel fulfilled; find what your dream life looks like and build your business around that.” ~ Koen Geron

“Self-management is important in today's time; analyze where your dopamine is responsible and the things you lose a lot of time on to stay in check.” ~ Koen Geron

"Writing down your problem enables you to see the problem more clearly and articulate in a way that solutions will come into your head." ~ Koen Geron

"You need to set a volume in order to make things work in your business." ~ Koen Geron

Reach Koen at:

Website: https://hovalo.com/

LinkedIn: https://www.linkedin.com/in/koengeron/

Facebook: https://www.facebook.com/koen.geron

YouTube: https://www.youtube.com/channel/UCD3P7zaRto2pvEPGY9uJoPQ

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here 

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Roberta Hughes is the Founder and lead instructor at PeaceFull Living, a boutique hybrid studio that conveys a delicate and personalized Peaceful Living instruction for body and mind through customized practices in Pilates, Meditation, and Yoga. Roberta has built Peaceful Living with a defining distinction – tailored personal guidance. As a personal lead, Roberta guides clients by hand-selecting the sessions appropriate for their lifestyle and PeaceFull LIVING journey.

Roberta’s philosophy is that with the proper training and body awareness, all people can achieve their health and wellness goals, live without pain, reduce the impact of stress, and obtain the highest quality of life. She believes that combining Pilates, Yoga, and Meditation are the pillars of that solution.

In July 2020, after COVID-19 changed how we connect with people for yoga, Pilates, and wellness, Roberta Hughes created PeaceFull Living TV. PeaceFull Living TV granted her the ability to share yoga, Pilates, and meditation with all people who have the desire to relax, breathe, and feel better. PeaceFull Living is a place to achieve a healthy body and mind, feel heard and nurtured, and have a positive relationship with stress.

Segmented timestamps:

• [00:09] - A bit about Roberta and her superpower 
• [03:53] - What Roberta is doing to save the world and impact people’s lives 
• [02:56] - Roberta shares a time when she took the biggest risk and how she went against the odds. 
• [04:47] - Letting go of something that is not serving you and stepping into a new identity 
• [06:09] - Building the operations and the marketing behind your brand to get your mission out there 
• [10:03] -  How to keep your head up and stay positive amidst all the chaos when building a business
• [11:26] - Practical ways to avoid burnout and maintain your wellness as a business owner
• [13:23] - Where happiness comes from and how our vision for happiness gets grounded 
• [14:16] - Practical decision-making frameworks that Roberta has found to be particularly helpful when making decisions 
• [15:23] - How to reach out and connect with Roberta or learn more about peaceful living

Notable Quotes:

“Finding a new identity is all about finding your best place, knowing yourself, trusting your instinct, and your ability to make choices courageously .” ~ Roberta Hughes 

“Investing your money and time and hiring to support your growth and development will allow you to do more and earn more in the long run.” ~ Roberta Hughes

Reach Roberta at:

Website: https://www.peacefullliving.com/

LinkedIn: https://www.linkedin.com/in/roberta-hughes/

Instagram:https://www.instagram.com/robertawhughes/?hl=en

 

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here 

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Delaney is a certified Life Coach, Holistic Yoga Teacher, and Breathwork Facilitator and has a background in Corporate Management. Aside from formal training and client results, he pulls from rich experiences mentoring under NYT Best-Selling Authors, living with Yoga Gurus in India, and traveling the US in a van for over a year. 

He trains 25+ leaders every month in elevating productivity, focus, attention, and well-being with a flow state. Also, he shares these skills at retreats across the country and corporate workshops of 600+. His mission is to help people redefine High performance. 

After experiencing burnout in corporate life, Delaney became deeply passionate about understanding how we can use neuroscience To increase career performance and emotional wellness. Delaney has been using these principles to build 3multi-6 figure businesses and has coached over 1200 individuals into transforming their health, wealth, and happiness with neuroscience-based tools. 

Segmented timestamps: 

• [00:19] - A bit about Delaney and his superpowers 
• [02:40] - What Delaney is doing to impact the world and his drives to empower others 
• [05:13] - Delaney shares about a time when he took the biggest risk and how he embraced the challenge to win
• [11:29] - How Delaney dealt with imposter syndrome at the beginning and the biggest tools that supported him in the process
• [14:24] - The concepts of flow state and how you can cultivate it to increase your performance and well being
• [18:01] - Simple but practical tools that you can do to increase flow in your life 
• [20:39] - Where happiness comes from and practices that can help you enhance happiness in your life
• [25:08] - Practical decision-making frameworks that Delaney enjoys using for big-life decisions 
• [26:58] - How you can support, reach out or connect with Delaney  

Notable Quotes:

“Shifting your identity and taking a new persona is a mindset game.” ~ Delaney McGuire 

“If you are excited about something, reinforce your excitement for what you’re creating and then value the repetition.” ~ Delaney McGuire

"Taking your energy back from what could go wrong to what you can do to improve 2% today is what compound and allows you to stay in the game." ~ Delaney McGuire

Reach Delaney at:

Website: https://www.elv8life.com/

Instagram: https://www.instagram.com/delaneymcguire_/?hl=en

Get a free gift: https://www.elv8life.com/freegift

Get more from The Big Possible show:

Website: https://www.thebigpossible.com 

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here 

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Bal is a Forbes featured Designer and a remote work advocate. His work has been featured in The Washington Post, Fast Company, and Entrepreneur Magazine, among others.

His career as a creative professional spans from an Art Director to a Creative Director, winning awards on projects for some of the most renowned brands in the world like Nokia, Disney, and Toyota, to name a few.

Bal found his way to working remotely in 2015, and since then, he has been dedicated to training creative professionals who want to build a career that inspires them while living an abundant life.

Segmented timestamps:

• [00:52] - A bit about Bal and his superpower 
• [03:14] - Bal shares about a time when he took the biggest risk and how he went against the odds. 
• [06:18] - How Bal is helping digital nomads find their bearing and wings through his projects 
• [09:27] - How to envision a lifestyle and craft a vision that excites and invigorates you 
• [13:28] - Overcoming setbacks when starting out to keep your head in the game and keep going for the long run  
• [15:54] - How to integrate a story that is visually compelling to share your message and story
• [19:01] - How Bal maintains community and relationships while traveling 
• [21:00] - Practical decision-making frameworks that Bal has found to be particularly helpful when making decisions 
• [23:12] - How to reach out and connect with Bal or get his book 

Notable Quotes:

“Designing your life starts by envisioning the lifestyle you want and then building your career around that.” ~ Bal Sieber

“So many of us settle for whatever is handed to us without questioning what we’re truly capable of or what life could look like if we’re truly fulfilled.” ~ Noah Scott

"Manifesting your passion is a choice." ~ Bal Sieber

Resources Mentioned :

Bal Book: Build A Career Anywhere: https://careeranywhere.co/

Reach Bal at:

Website: https://careeranywhere.co/

Instagram: http://instagram.com/careeranywhere.co

Get more from The Big Possible show:

Website: https://www.thebigpossible.com   

Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.

Prior to founding BLANK, Brittney spent a decade at various global creative agencies before transitioning into the startup world, helping build companies from the ground up. It’s through her work with startups, specifically at Venice-based startup FNDR, that she began focusing her attention on initiatives and projects that create significant impact at a systemic level, either through innovation or changing our mindset and behavior.

In working with startups, she's engaged with founders who are creating the brands of tomorrow. the next wave of business –helping them understand the aspects of their brand that need to pivot in order to scale to their next phase of growth. Whether that be raising another round of capital, scaling their team, or getting to an initial launch.

Brittney's mission is to help Brands and individuals figure out how to put their narrative into the world and build their sustainability.

Segmented timestamps:
[01:18] - A bit about Brittney, what she does, and her superpowers 
[04:47] - How Blank was born and what it offers in the start-up and sustainability space
[11:23] - Why Blank is a wrapper in how Brittney helps people take their narrative into the world.
[16:03] - How to craft a great story and infuse culture into your messaging for your brand
[17:33] - Creating a good press and setting yourself up for a risk to hit your goal 
[20:47] - Brittney’s tips for relieving productivity stress when feeling overwhelmed in her business   
[23:24] - How to reach out, connect or learn more about Brittney

Notable Quotes:
“We can have a great idea of a business, but if it doesn’t resonate with people, it doesn’t mean anything.” ~ Brittney McDonald.

“People buy into the emotional aspect of a brand.” ~ Brittney McDonald

“Your WHY in business should always remain the same; your what and how can be the pivot.” ~ Brittney McDonald

Reach Brittney at:
Website: https://abtblank.com/
LinkedIn: https://www.linkedin.com/in/brittneymcdonald264/
Instagram: https://www.instagram.com/__blankofficial__/

Get more from The Big Possible show:
Website: https://www.thebigpossible.com   
Follow us on social: @follownoah @thebigpossible

RSVP for our next epic retreat here.

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.