THE BIG RESET—Marketing & Business Edition

Addiction is a widespread disease that affects millions. It preys on victims of trauma and circumstance and does not care for class, race, age, or celebrity. Brandon Lee is the main anchor for CBS in Phoenix and is also the Ambassador for Sabino Recovery, a trauma and addiction treatment center. He sits down with host Scott Harkey and goes into detail about his own unhealed traumas that led to his addictions. He emphasizes the value of being honest with yourself, removing the shame and stigma around drug addiction, and seeking treatment. He also talks about the importance of speaking up, especially as a public figure, and shares his views on different healing modalities that may help anyone listening. Get to know his story and be inspired by his purpose on this episode of The Playing With Fire Podcast.

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What's the best marketing advice for a growing brand? Number one is you cannot play safe. The guest for today's episode is Todd Davis, Chairman of the Board at Kadenwood. Todd talks with Scott Harkey about how growing brands cannot copy someone else's marketing strategy. Even if you tweak it a little and paste your brand name on it, it won't work. You need a different strategy to reach your goals. Be bold and take chances! Tune in for more insights to grow your brand!

Nowadays, there exist podcasts for every and any topic of interest you may want to know. But how did audio-based media grow into one of the most marketable forms of media? Gayle Troberman, Chief Marketing Officer of iHeartMedia, shares how they rebranded the company and became one of the few who maximized the opportunity of using audio as a medium for creating engaging content early on. She joins host Scott Harkey to discuss the advantages of using audio and the vast possibilities it opens for your company. Gayle also talks about how to use The Podcast to Broadcast Formula to expand your reach.

Empathy in advertising seems obvious, but it is often overlooked in favor of calculated strategies. In this episode, Frank Ippolito, Copywriter and Senior Creative Director for OH Partners, joins host Scott Harkey to talk all things advertising. Frank shares incredible insight on how empathy is the key to creating an ad that truly connects and resonates with people. They talk about the common thread between some of the most memorable and iconic spots and reminisce about brands that truly hit home. Scott and Frank also share valuable tips and reminders for anyone out there looking to create an effective ad.

What makes some marketing ideas fail and others succeed? One of the best practices in marketing is persistence. Scott Harkey’s guest today is Erick Dickens, Co-Founder and CEO of Kadenwood. Erick discusses with Scott how he managed to pull off a multi-dollar project other companies failed in. That’s because he was persistent in getting and analyzing the data he needed to make it work. Join in the conversation and witness Erick’s marketing journey. You’ll come out a better marketer! Tune in! 

Recognize your skillset and where you want to go. The show’s guest today is Ahron Cohen, AZ Coyotes’ Youngest CEO. Ahron shares with Scott Harkey how he has always set his sights on the sports industry early on. So he grabbed every opportunity he can to get closer to that goal. He would absorb every experience like a sponge and use that to propel him forward. All that combined with luck made him AZ Coyotes’ Youngest CEO! Listen to this episode and learn what you need to accomplish your goal. Dive in! 

Everyone of all ages plays video games, whether it's a mobile game, computer game, or a console game. Which is why the Esports market is constantly on the rise. Esports has already toppled football in terms of viewership, and it will continue to grow as games get more advanced. Step inside the digital world with your host, Scott Harkey, and his guest, David Chen, as they discuss the Esports industry. David is the Advisory Board Member and Partner of one of the biggest Esports teams, FaZe Clan. Learn why competitive gaming rose to prominence and how this is breaking new ground for a lot of marketers. Listen in to find out how much video games have evolved today!

The industry is very competitive, and you need to stay on top of it all. To do that, you have to be updated with all the latest trends and technology. And this is only possible if you have a passion for what you're doing. This is what Jason St. Clair is doing for his company, Xendurance, a company that creates health wellness products for athletes. Learn how Jason tackles influencer marketing with athletes for his products. He joins host Scott Harkey to share what it takes to achieve growth in the business and in yourself. Find your passion and learn how to plant your flag, and commit to it in this episode!

VIDEO FILES: https://www.dropbox.com/sh/qn60q5p225jbn6k/AADUD4pOMYvgAR9o6UzlY7DWa?dl=0

The Casino business is full of different opportunities. This is why you get to experiment with many fields and work your way through the ranks. You have to prove your work if you want to succeed in the business. You need to have leadership qualities like empathy and forgiveness. These are the things Dominic Orozco has done to get to where he is right now. Dominic is the Chief Strategic Marketing Officer of Gila River Hotels & Casinos. He has worked in the Casino business for a very long time and has been promoted for his hard work. Learn how to do what you love with your host, Scott Harkey, and his guest Dominic Orozco. Learn how to do everything with pride and empathy today! 

The digital world is a big place to grow your business in. There are lots of marketing opportunities that we could recognize on different social media platforms. Scott Harkey talks with the Founders of Fanntastic Media, Colton Collins and Jacob Fann, about finding the right blend for your company in executing marketing strategies for business growth. Colton and Jacob share their professional expertise in building websites, generating leads, boosting sales, and creating value in the business. In this episode, they also delve into their specific consumer-based core values that enabled them to succeed in their professional lives and how generating a return on investment is the key element in identifying success.